Wang & Li Asia Resources: Boar

We'll happily hunt for you.
Wang&Li Asia Resources
Executive Search & Human Resources

Advertising Agency: Y&R, Beijing, China
Chief Creative Officer: Nils Andersson
Executive Creative Director: Nils Andersson
Creative Directors: Ronnie Wu, Donghai Liu
Copywriters: Donghai Liu, Nils Andersson
Art Director: Ronnie Wu
Illustrator: Ronnie Wu
Typographer: Ronnie Wu
Account Supervisor: Roy Luo
Agency producer: Shi Jian

10 comments

morse's picture
morse
16545 pencils

Nice illustrations, but I'm not sure the strategy is good.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
34556 pencils

I agree.

Wordnerd's picture
Wordnerd
6660 pencils

isn't this more like "get happily hunted"?

Billoughsby's picture
Billoughsby
5091 pencils

The hunted in each of these ads is oblivious to having been trapped, shot, etc. So isn't it something more along the lines of "You'll be glad we hunted you" or "You'll be glad we found you." (I'm sure they did the best they were able with this translation -- just didn't grasp the idiom.)

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

sunfe2009's picture
sunfe2009
19 pencils

Try to google “Wang&Li Asia Resources” or just go http://www.wang-li.com/index.php?lang=en
it's may help understanding···

Rotzgoht's picture
Rotzgoht
186 pencils

Yar, it's hard to understand these non-English Ads sometimes, because they are presented in English. Sometimes it's fun to figure out what the translator missed. But sometimes a mis-translation makes a good Ad pretty mediocre. With the translations attempted in this thread (especially from Bill), I like the Ad better. Not bad.

ace85le's picture
ace85le
3939 pencils

Bad translation but i dig the idea and the illustration.

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whitekaras's picture
whitekaras
115 pencils

it's not because of the translation, it's because of taking orders from the boss.

whitekaras's picture
whitekaras
115 pencils

The original line was "Happy Hunted"

Glut's picture
Glut
3947 pencils

little bit exaggerated.

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