Wall's Audition: Elk

To all young talents: hunting season is now open.

Audition is a contest for young musicians organized by Unilever's Ice cream brand Wall's.

Advertising Agency: McCann Erickson Milan, Italy
Creative Director: Federica Ariagno
Art Director: Andrea Mineo
Copywriter: Daniela Zuccotti
Illustrator: Mauro Gatti
Photographer: Pierpaolo Ferrari
Published: May 2007


Ginsberg's picture
59 pencils

Italy, stick to fashion.


Wordnerd's picture
6658 pencils

i totally don't get that. Rhino? Elk? Hunting season? Music? leave me alone!

ccsman04's picture
165 pencils

I suppose you have to be Italian to get what the hell they are talking about. MAMA MIA!

Maxwedge's picture
558 pencils

Am guessing the market are already familiar with the product as these make nada sense to me at all. Are these for a clothing brand, or somekind of talent show. Maybe there should be a call to action that backs this up, ie web address for entries or something.
Being not familiar with brand, that 'Audition' logo looks like some kind of War relief programme brand or similar, is that correct?

acquapazza's picture
2 pencils

A little clarification: as written in the rationale above, Audition is simply a contest for young musicians (here represented as animals to haunt).
Anyway, I totally agree with Maxwedge about the lack of a call to action (the site is www.cornettoalgida.it) that would probably make the ad easier to understand.

miko1aj's picture
3092 pencils

Good work italian girls (besides illustrator guy). I read an idea haunt/animals which is quite obvious but it doesn't matter when you can give us such an art direction. Thumbs up!

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