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Published/Aired: 
March 2008
Description: 

Other countries: OK
Brazil: Ass hole!
Learn to speak english, the world language.

Advertising Agency: Monday, Bangkok, Thailand
Creative Directors: Wiboon Leepakpreeda
Art Directors: Wiboon Leepakpreeda
Copywriters: Passapol Limpisirisan
Illustrator: Visionary
Agency Producer: Yutthachai Yutthachaisanti

Comments (16)

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Highest Rated

Banner2k5's picture
Banner2k5
Activity Score 551

HSBC the worlds local bank.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

I've seen reference to how this gesture means asshole in portuguese, but it was a tv ad for a car, or a credit card I think.

We're going to need more lube.

jazarah's picture
jazarah
Activity Score 1262

in some arab countries it means i will kill you

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

Really? that's nuts.

Which ones?

We're going to need more lube.

corporal_hicks's picture
corporal_hicks
Activity Score 365

In turkey it means faggot, so these ads makes sense...

Totto's picture
Totto
Activity Score 685

it means three in india. howzzat

Intelligent ads are the need of the hour.

sloppy4's picture
sloppy4
Activity Score 1494

could really do without the exclamation point.

BFB's picture
BFB
Activity Score 936

I do like the insight in these but I think the copy kinda ruins it

sold's picture
sold
Activity Score 3305

in braSil, this means OK (with 3 fingers up).
to mean ass hole you need to turn the ad 90 degrees (3 fingers to left or right, and that circle up) AND need to open and close that circle simulating "broken ass".

ricklongo's picture
ricklongo
Activity Score 1244

Really? This gesture means "asshole" in just about everywhere I've been here in Brazil.

sold's picture
sold
Activity Score 3305

a bahia é grande, sampa, a continuação da bahia, também, mas o brasil é bem maior.

quando vc coloca os 3 dedos pra cima mostrando a palma da mão com esse "o" feito pelo polegar e indicador, é OK.

pra significar veado/gay ou "queima-rosca" é preciso colocar o buraco feito com o polegar e o indicador pra cima e fazer ele "piscar" abrindo e fechando o "buraco".
não existe o xingamento "buraco de cú" no Brasil, "meu rei".
aqui é o "pau-no-cú", ou o "queima-rosca"...

não sei o q vc chama de "everywhere", mas eu já morei em 6 estados da federação e, sem o "piscamento" do "o" feito com polegar e indicador, esse símbolo é tão somente OK.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

This leads me to believe people's assholes are big and wide open in Brazil.

What the hell's going on down there?

Pogi5's picture
Pogi5
Activity Score 253

Lol. I wonder if there is a hand gesture for "goatse"

krautland's picture
krautland
Activity Score 3216

okay ads but nothing exceptional. it's an old concept as well. HSBC did it a couple of years ago. they showed what different symbold meant around the world.

but_why's picture
but_why
Activity Score 280

You telling me that this is the most convincing argument someone could come up with for speaking English. Lame.

spyro_e82's picture
spyro_e82
Activity Score 46

bad colour combination!

Banner2k5's picture
Banner2k5
Activity Score 551

HSBC the worlds local bank.

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