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Wall Street Institute School of English: India
Other countries: Yes
India: No
Learn to speak english, the world language.
Advertising Agency: Monday, Bangkok, Thailand
Creative Directors: Passapol Limpisirisan, Wiboon Leepakpreeda, Phayungsak Jaruphan
Art Directors: Komsan Yamshuen, Wiboon Leepakpreeda, Phayungsak Jaruphan
Copywriters: Thanawat Sakunnanthiphat, Passapol Limpisirisan
Illustrator: Visionary
Agency Producer: Yutthachai Yutthachaisanti
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Comments
This one works least well as it's not apparent (like a hand signal) we're supposed to be interpreting a communication here (nodding).
That said this idea has been done about a million times before, HSBC, BBC, IBM but to name a few off the top of my head.
These are awful. All three. Terrible copy. Horrible message. Disgusting art direction. If I were the creative, I would never put this on display to the world. Shameful. Sorry.
I used to have an Indian colleague and this head-shaking thing always confused me... That anecdote aside, I had to look at the other adverts in the series before I got the concept...
Worst ad I've seen in years...
wat crap. Vertical head shake = yes
horizontal headshake = no
Intelligent ads are the need of the hour.
it ALMOST works, except that in Bulgaria it's like in India and unlike USA and most of Europe. I knew about Bulgaria and didn't know about India so I got really confused at first...
What do you expect of a moron MD, hien, hien hehehehe, hien.
the art direction is nasty.
too many cooks spoil the broth
In a sea of stupid comments from people that don't think before they right, it's actually the first time I find two people that realised two things:
a) of course they do the same in Bulgaria but guess who the two countries with the most explosive economic growth are and where these ads are from. That's China and India, of course they were going to pick India over Bulgaria any day (ads made in Singapore). And Indians work everywhere.
b) Of course it's been done before by HSBC (The World's Global Bank or whatever their headline was), the ads are still running if you visit various airports or travel in the least bit.
it's nice of you to pick out my comment as one of the "intelligent" ones.
although if you go for general criticism you should make sure you spell correctly. there's nothing more embarrassing than writing that everybody's stupid with real basic mistakes.
- your first sentence, it's WRITE and not RIGHT.
talking about a sea of stupid people...
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