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Published/Aired: 
November 2012
Description: 

Like the beer, our campaign is inspired by Thwaites’ fellow Lancastrian, the fellwalker and author Alfred Wainwright. The ads extol the simple pleasures of the countryside as a refreshing antidote to modern life. The campaign uses Wainwright’s style of illustration and type, as found in his famous walking guides and on the beer’s label and font clip, and the ads are underpinned by the line “A breath of fresh ale”.

Art Director:Jeff Suthons

Not a Wi-Fi hot spot.
What could be more refreshing than a day offline? Why, a glass of Thwaites Wainwright afterwards. This award-winning golden ale was inspired by the celebrated Lakeland fellwalker Alfred Wainwright. You’ll find its hoppy aroma and citrussy flavour really hit the spot.

Advertising Agency: Wild Colonial Boys, London, England
Creative Directors: Jeff Suthons, Dean Turney
Copywriter: Dean Turney
Illustrator: Bob Venables
Typographer: Steve Kettel

Comments (3)

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Highest Rated

Klara K.'s picture
Klara K.
Activity Score 3343

The sign is unnecessary. If you want me to enjoy the nature without thinking about modern technology, don't remind me of it.

tazyboy's picture
tazyboy
Activity Score 777

like it.

khronos's picture
khronos
Activity Score 998

gets progressively weaker :(

Klara K.'s picture
Klara K.
Activity Score 3343

The sign is unnecessary. If you want me to enjoy the nature without thinking about modern technology, don't remind me of it.

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