Like the beer, our campaign is inspired by Thwaites’ fellow Lancastrian, the fellwalker and author Alfred Wainwright. The ads extol the simple pleasures of the countryside as a refreshing antidote to modern life. The campaign uses Wainwright’s style of illustration and type, as found in his famous walking guides and on the beer’s label and font clip, and the ads are underpinned by the line “A breath of fresh ale”.
Art Director:Jeff Suthons
Print advertisment created by Wild Colonial Boys, United Kingdom for Wainwright, within the category: Alcoholic Drinks.
Not a Wi-Fi hot spot.
What could be more refreshing than a day offline? Why, a glass of Thwaites Wainwright afterwards. This award-winning golden ale was inspired by the celebrated Lakeland fellwalker Alfred Wainwright. You’ll find its hoppy aroma and citrussy flavour really hit the spot.
Case Study: The Story Behind Wrigley's "The Story of Sarah & Juan"Read More
Inside Sesame Workshop’s Global Effort To Make Childhood A Right, Not a PrivilegeRead More
Without Commercials, There’d Be No Muppets: How Jim Henson Used Ads As A Creative LaboratoryRead More
WeTransfer Studios x The Clio Awards: Dream WorkplaceRead More