Like the beer, our campaign is inspired by Thwaites’ fellow Lancastrian, the fellwalker and author Alfred Wainwright. The ads extol the simple pleasures of the countryside as a refreshing antidote to modern life. The campaign uses Wainwright’s style of illustration and type, as found in his famous walking guides and on the beer’s label and font clip, and the ads are underpinned by the line “A breath of fresh ale”.
Art Director:Jeff Suthons
A Breath of Fresh Ale.
Wainwright is a long way from ordinary beer. That’s because it was inspired by an extraordinary man: the famous fellwalker and author Alfred Wainwright. With its hoppy aroma and citrussy flavour this award-winning golden ale is like the country air Alfred so enjoyed – totally refreshing.
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