Description
Like the beer, our campaign is inspired by Thwaites’ fellow Lancastrian, the fellwalker and author Alfred Wainwright. The ads extol the simple pleasures of the countryside as a refreshing antidote to modern life. The campaign uses Wainwright’s style of illustration and type, as found in his famous walking guides and on the beer’s label and font clip, and the ads are underpinned by the line “A breath of fresh ale”.
Art Director:Jeff Suthons
This professional campaign titled 'Gate, Twinkly lights, Tweeter, Wifi, O2, Wainwright 48-sheet' was published in United Kingdom in November, 2012. It was created for the brand: Wainwright, by ad agency: Wild Colonial Boys. This Print medium campaign is related to the Alcoholic Drinks industry and contains 6 media assets. It was submitted over 11 years ago.
Credits
Advertising Agency: Wild Colonial Boys, London, England
Creative Directors: Jeff Suthons, Dean Turney
Copywriter: Dean Turney
Illustrator: Bob Venables
Typographer: Steve Kettel