Like the beer, our campaign is inspired by Thwaites’ fellow Lancastrian, the fellwalker and author Alfred Wainwright. The ads extol the simple pleasures of the countryside as a refreshing antidote to modern life. The campaign uses Wainwright’s style of illustration and type, as found in his famous walking guides and on the beer’s label and font clip, and the ads are underpinned by the line “A breath of fresh ale”.
Art Director:Jeff Suthons
She's still our favourite tweeter.
Like her, a pint of Wainwright hits all the right notes. One taste of our award-winning golden ale with its invigorating hoppy aroma and citrussy flavour, and you’re sure to be tweeting its praises.
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