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Published/Aired: 
November 2012
Description: 

Like the beer, our campaign is inspired by Thwaites’ fellow Lancastrian, the fellwalker and author Alfred Wainwright. The ads extol the simple pleasures of the countryside as a refreshing antidote to modern life. The campaign uses Wainwright’s style of illustration and type, as found in his famous walking guides and on the beer’s label and font clip, and the ads are underpinned by the line “A breath of fresh ale”.

Art Director:Jeff Suthons

Trespassers will be welcomed.
Now wouldn’t that be a refreshing sight? Just like a glass of Thwaites Wainwright. An award-winning golden ale, it’s named in honour of the celebrated Lakeland fellwalker Alfred Wainwright. After a long walk, you’ll find its hoppy aroma and citrussy flavour welcome refreshment indeed.

Advertising Agency: Wild Colonial Boys, London, England
Creative Directors: Jeff Suthons, Dean Turney
Copywriter: Dean Turney
Illustrator: Bob Venables
Typographer: Steve Kettel

Comments (6)

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Highest Rated

bate_palmas's picture
bate_palmas
Activity Score 1479

Agree with Jaap. The link is frustratingly not resolved

tazyboy's picture
tazyboy
Activity Score 777

good art direction

khronos's picture
khronos
Activity Score 998

old school! nice

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Lovely artdirection - but the idea is a bit odd and goes to the product way to fast.

ankitadv's picture
ankitadv
Activity Score 818

awesome

kleenex's picture
kleenex
Activity Score 43363

Winner on art direction.

bate_palmas's picture
bate_palmas
Activity Score 1479

Agree with Jaap. The link is frustratingly not resolved

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