Wagstaffe Autobody: Like it never happened, 1

Wagstaffe Autobody: Like it never happened, 1

Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: Yusong Zhang
Copywriter: Simon Bruyn
Retoucher: Jonathon Ceasar
Photographer: Anthony Redpath
Published: August 2008

Your rating: None Average: 7.3 (24 votes)

Comments

Smart campaign

Dupont-Dupond's picture

Very clever indeed.

Great concept, but the colours in all three seem a little too bland.

Ed Mintone's picture

sweet

What car crash? These are cool.

http://justkiddingbutseriously.wordpress.com/

sucks....too much association....if metaphors are all is needed then one can come up with 1000 metaphors for any given concepts....

"I have no friends, and don't want any." - Michelangelo

thirty6chambers's picture

metaphor.... what?

you have too much association with lameness.

scam campaign

get it. got it. good way to show a crash no/crash execution x3.

Beautiful work from Rethink.

veryveryverysmart.i,need,a,technic,that,repair,my,spacebar

··o.s.h.e··

great idea. great art. great campaign. should definitely win something.

good execution. not a great idea.

Nice idea. Too bad it wasn't for a big client with a substantial media budget... ;)

darojobe's picture

so two motorcycles went onto the pavement. what happened??

this is ad was already done and won awards (in the nineties I think). WAs made in Spain for a ski school. Snow, a tree, and the skis go around.

But there's no shame of having made the same, because I found out a few years ago that this ad was already stolen from a 50's new yorker's cartoon. so.

said the joker to the clown

sorry, was wrong. not a spanish ad. A norwegian one. In 2002 for the Norwegian ski association. Could not find a big image.. but those who have access to luerzers archiv on-line can find it easily.

Here's a very very small version:

http://media.luerzersarchive.net/media/print/sports/2.0211a_s.jpeg

said the joker to the clown

probably a lion!
excellent.

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in advertising SCRIPTA VOLANT
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