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Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: Yusong Zhang
Copywriter: Simon Bruyn
Retoucher: Jonathon Ceasar
Photographer: Anthony Redpath
Published: August 2008
Comments
Smart campaign
Very clever indeed.
Great concept, but the colours in all three seem a little too bland.
sweet
What car crash? These are cool.
http://justkiddingbutseriously.wordpress.com/
sucks....too much association....if metaphors are all is needed then one can come up with 1000 metaphors for any given concepts....
"I have no friends, and don't want any." - Michelangelo
metaphor.... what?
you have too much association with lameness.
scam campaign
get it. got it. good way to show a crash no/crash execution x3.
Beautiful work from Rethink.
veryveryverysmart.i,need,a,technic,that,repair,my,spacebar
··o.s.h.e··
great idea. great art. great campaign. should definitely win something.
good execution. not a great idea.
Nice idea. Too bad it wasn't for a big client with a substantial media budget... ;)
so two motorcycles went onto the pavement. what happened??
this is ad was already done and won awards (in the nineties I think). WAs made in Spain for a ski school. Snow, a tree, and the skis go around.
But there's no shame of having made the same, because I found out a few years ago that this ad was already stolen from a 50's new yorker's cartoon. so.
said the joker to the clown
sorry, was wrong. not a spanish ad. A norwegian one. In 2002 for the Norwegian ski association. Could not find a big image.. but those who have access to luerzers archiv on-line can find it easily.
Here's a very very small version:
http://media.luerzersarchive.net/media/print/sports/2.0211a_s.jpeg
said the joker to the clown
probably a lion!
excellent.
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in advertising SCRIPTA VOLANT
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