Wagstaffe Autobody: Like it never happened, 1

Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: Yusong Zhang
Copywriter: Simon Bruyn
Retoucher: Jonathon Ceasar
Photographer: Anthony Redpath
Published: August 2008

19 comments

bagusasik's picture
bagusasik
68 pencils

Smart campaign

SeanMartin's picture
SeanMartin

Great concept, but the colours in all three seem a little too bland.

Ed Mintone's picture
Ed Mintone
585 pencils

sweet

missed my turn's picture
missed my turn
426 pencils

What car crash? These are cool.

michelangelo_of_ad's picture
michelangelo_of_ad
408 pencils

sucks....too much association....if metaphors are all is needed then one can come up with 1000 metaphors for any given concepts....

"I have no friends, and don't want any." - Michelangelo

thirty6chambers's picture
thirty6chambers
1464 pencils

metaphor.... what?

sloppy4's picture
sloppy4
1494 pencils

you have too much association with lameness.

Abhishek Borde's picture
Abhishek Borde
26 pencils

scam campaign

virtualplaydoh's picture
virtualplaydoh
252 pencils

get it. got it. good way to show a crash no/crash execution x3.

jomo's picture
jomo
62 pencils

Beautiful work from Rethink.

oshe's picture
oshe
852 pencils

veryveryverysmart.i,need,a,technic,that,repair,my,spacebar

··o.s.h.e··

floydeepurple's picture
floydeepurple
349 pencils

great idea. great art. great campaign. should definitely win something.

gbl's picture
gbl
451 pencils

good execution. not a great idea.

kgeiger's picture
kgeiger
7176 pencils

Nice idea. Too bad it wasn't for a big client with a substantial media budget... ;)

darojobe's picture
darojobe
36 pencils

so two motorcycles went onto the pavement. what happened??

gribovitch's picture
gribovitch
52 pencils

this is ad was already done and won awards (in the nineties I think). WAs made in Spain for a ski school. Snow, a tree, and the skis go around.

But there's no shame of having made the same, because I found out a few years ago that this ad was already stolen from a 50's new yorker's cartoon. so.

gribovitch's picture
gribovitch
52 pencils

sorry, was wrong. not a spanish ad. A norwegian one. In 2002 for the Norwegian ski association. Could not find a big image.. but those who have access to luerzers archiv on-line can find it easily.

Here's a very very small version:

http://media.luerzersarchive.net/media/print/sports/2.0211a_s.jpeg

unaquestionediali's picture
unaquestionediali
484 pencils

probably a lion!
excellent.

des4graphic's picture
des4graphic
282 pencils

nice

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