Wagon Wheels: Four heads

Advertising Agency: George Patterson Y&R, Australia
Executive Creative Director: Julian Watt
Copywriter: Alex Wadelton
Art Director: David Joubert
Typographer: David Joubert
Art Buyer: Matthew Comensoli
Account Supervisor: Emma Boyle
Advertiser's Supervisor: Jessica Cribb
Account Manager: Eleanor Rout
Planner: Moensie Rossier


The JACK's picture
438 pencils

IS IT an Ad?????

Roger Keynes's picture
Roger Keynes
5498 pencils

Ten paragraphs are better than seven.
But 13 would have been better.
Was part of the brief to hide the fact that there's a cash prize.
Or even a competition?

Will Think for Salary

atb2005's picture
13567 pencils

When it comes to copy one paragraph is always better than 4+.

I am afraid many readers would miss the cash prize part as they won't get to it.

I fancy a better ad.

Roger Keynes's picture
Roger Keynes
5498 pencils

Well put, atb.

Succinct and to the point.

And in three paragraphs. ;)

Will Think for Salary

scobro's picture
6 pencils

Random. But not alright. While the ad was amusing (parts) I agree that it was far too long. It seemed more scatterbrained than random.

gtbernstein's picture
51 pencils

Wow, when did someone turn on the Time Machine and go back to 1982 to do their ads. Retro can be cool, be this missed the mark.

NITROXROX's picture
79 pencils

I love the fact that the Silver Lion it won at Cannes proves how insignificant your comments are.

Roger Keynes's picture
Roger Keynes
5498 pencils

I love the fact that Cannes Press judges awarded a Lion to an obviously scam campaign.

Will Think for Salary

NITROXROX's picture
79 pencils

Dear Roger

if you wish I am more than happy to supply you all the necessary documentation required to prove that this campaign was in fact not scam. But I guess we are all entitled to our opinions. I'm sure you're a big cheese in the freelance creative industry of Adelaide.

Roger Keynes's picture
Roger Keynes
5498 pencils

Big Nitro ...
I wasn't referring to this campaign being a scam.
But, thanks for looking me up!
x Big Gouda

Will Think for Salary

dean viii's picture
dean viii
1676 pencils

wow. looks like an 80s ad, and a bad one. let alone a bad headline. time to go to school.

Lazarus's picture
1538 pencils

I love wagon wheels. Yummy.

akshaysrikar's picture
420 pencils

They obviously took a classic path to present their classic product (btw Wagon Wheel is actually pretty awesome).

But by the looks of it, they haven't gone all the way. For, e.g. take a look at the ad from the below link, which btw is one of the greatest ad ever made. It clearly represents the copy part, the address part and stuff.
Anyways, the bottom line is, the execution has killed the message.


Seriously Crazy's picture
Seriously Crazy
638 pencils

too much copy *sigh* flip!

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