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Muffin

Agency: 
Published/Aired: 
January 2010
Description: 
Advertising Agency: Zig Toronto, Canada
Executive Creative Director: Martin Beauvais
Associate Creative Director: Niall Kelly
Art Director: Rachael Blumenfeld
Copywriter: Sarah Di Domenico
Strategic Planner: James Powell
Team Leader: Sheri Hachey
Print Producer: Jen Dark
Studio: Cade Chan & Jeremy Thompson
Photo Advertising Agencys: Michael Graf
Retouching & Post: Brett Simms

Comments (12)

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Highest Rated

ccard88's picture
ccard88
Activity Score 3

Does anyone know the name of this beauty? And was she ever actually on the advertised program?

tirthomitro's picture
tirthomitro
Activity Score 2758

the message is sure to hit the heads.
but only for the male of the species. hope they too have
something for them in this effort.

they showed me a picture & i laughed
dignity has never been photographed

dilir's picture
dilir
Activity Score 31

I went into the red, went into the black, into the valley of dry bone dreams...

everartz's picture
everartz
Activity Score 7609

i like the way the headlines are written..

| Everartz |

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

this will be effective for both man and woman

fadirahhal's picture
fadirahhal
Activity Score 235

i dn't like the background, very strong copy...

CopyRight's picture
CopyRight
Activity Score 713

just don't fart on the muffin baby :D

Notorious's picture
Notorious
Activity Score 666

I LOVE THE WHOLE CAMPAIGN, I GIVE YOU MY CANNES AWARD

outsmart me, if you can

J Designer's picture
J Designer
Activity Score 2420

This one I don’t get. In the previous ads the pear shape and apple shape are common names for body types. However the muffin top is a negative way of describing a fat girl who wears clothing that is too small (usually paints) that creates a roll of fat (or a muffin top). Personally I would not like to "learn to love my muffin top", and instead buy clothes that fit.

That said I love the photo, the layout and the font.

silvi's picture
silvi
Activity Score 4172

I agree with J Designer, but still like this campaign. Looks fresh.

bi_sign's picture
bi_sign
Activity Score 262

so cute

csricharan's picture
csricharan
Activity Score 17

so real and so niiiiiiiiice.

would you do the same if it was your brand and your money?

ccard88's picture
ccard88
Activity Score 3

Does anyone know the name of this beauty? And was she ever actually on the advertised program?

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