W Network / How to Look Good Naked Canada: Muffin

Advertising Agency: Zig Toronto, Canada
Executive Creative Director: Martin Beauvais
Associate Creative Director: Niall Kelly
Art Director: Rachael Blumenfeld
Copywriter: Sarah Di Domenico
Strategic Planner: James Powell
Team Leader: Sheri Hachey
Print Producer: Jen Dark
Studio: Cade Chan & Jeremy Thompson
Photo Credits: Michael Graf
Retouching & Post: Brett Simms

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12 comments

tirthomitro's picture
tirthomitro
2720 pencils

the message is sure to hit the heads.
but only for the male of the species. hope they too have
something for them in this effort.

they showed me a picture & i laughed
dignity has never been photographed

dilir's picture
dilir
31 pencils

I went into the red, went into the black, into the valley of dry bone dreams...

everartz's picture
everartz
7611 pencils

i like the way the headlines are written..

| Everartz |

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

this will be effective for both man and woman

fadirahhal's picture
fadirahhal
231 pencils

i dn't like the background, very strong copy...

CopyRight's picture
CopyRight
715 pencils

just don't fart on the muffin baby :D

Notorious's picture
Notorious
631 pencils

I LOVE THE WHOLE CAMPAIGN, I GIVE YOU MY CANNES AWARD

outsmart me, if you can

J Designer's picture
J Designer
2420 pencils

This one I don’t get. In the previous ads the pear shape and apple shape are common names for body types. However the muffin top is a negative way of describing a fat girl who wears clothing that is too small (usually paints) that creates a roll of fat (or a muffin top). Personally I would not like to "learn to love my muffin top", and instead buy clothes that fit.

That said I love the photo, the layout and the font.

silvi's picture
silvi
4172 pencils

I agree with J Designer, but still like this campaign. Looks fresh.

bi_sign's picture
bi_sign
262 pencils

so cute

csricharan's picture
csricharan
17 pencils

so real and so niiiiiiiiice.

would you do the same if it was your brand and your money?

ccard88's picture
ccard88
3 pencils

Does anyone know the name of this beauty? And was she ever actually on the advertised program?

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