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Caveman, 3

Agency: 
Published/Aired: 
February 2013

Don't follow your instincts. Systematic investment strategies.

Advertising Agency: Ruf Lanz, Zurich, Switzerland
Creative Directors: Markus Ruf, Danielle Lanz
Art Director: Isabelle Hauser
Copywriter: Thomas Schöb
Photographer: Jonathan Heyer
Compositing: Patrick Rohner
Modelling: Gerd Caris

Comments (17)

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Highest Rated

olimurugavel's picture
olimurugavel
Activity Score 72

Is that a neanderthal ??

Oli Murugavel
I love any and all situations where you celebrate creativity

bate_palmas's picture
bate_palmas
Activity Score 1479

Riiiiiight. Using apes dressed as businessmen really makes me believe your wealth management is systematic...

tlc's picture
tlc
Activity Score 64

You re being unfair dude. It's just trying to show you how primitive the competition is. And no, unless you are 5 yo that is not so difficult to get, so I can only assume that you just wanted to say something, anything. Dissing the competition is nothing new and if it's done the right way, like in this instance, works.

bate_palmas's picture
bate_palmas
Activity Score 1479

Hmmmm...point taken man. but I still think it's a rather basic idea and a tenuous link to this kind of industry.

danielchapman's picture
danielchapman
Activity Score 292

Actually, it's quite unclear... clumsy even. Thumbs down.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

I agree.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

*cavemen

danielchapman's picture
danielchapman
Activity Score 292

If the tag line wasn't so long winded, and see-say... the ad wouldn't be extremely poor.

"New age investment is here"
"Investment tools for modern day"

etc etc etc

bate_palmas's picture
bate_palmas
Activity Score 1479

That makes more sense

tlc's picture
tlc
Activity Score 64

True.

advertising ninja's picture
advertising ninja
Activity Score 609

this is a risky campaign.. not sure if it pays off. people are usually quite proud of their "instincts"..they think that is what brought them there.. and on top of that, they are kind of calling their customers "cavemen".. not so smart either.

advertising ninja's picture
advertising ninja
Activity Score 609

certainly striking visually.

Tom Megginson's picture
Tom Megginson
Activity Score 548

GEICO owns cavemen.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Yup! They're all trademarked.

joelapompe's picture
joelapompe
Activity Score 3830
Nike Diesel's picture
Nike Diesel
Activity Score 13630

my one and only favorite campaign from Wrangler

kleenex's picture
kleenex
Activity Score 43371

I just do not think it works.

olimurugavel's picture
olimurugavel
Activity Score 72

Is that a neanderthal ??

Oli Murugavel
I love any and all situations where you celebrate creativity

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