VW Golf: Blue

Advertising Agency: DDB New Zealand
Executive Creative Director: Toby Talbot
Art Director: Karen Maurice
Photographer: Chris Lewis
Copywriter: Verity Butt
Retoucher: The Lounge

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5 comments

barbe's picture
barbe
102 pencils

This is done many times.

The idea of fuel efficiency is not expressed by the visual at all.

And the copy is not good. 23% more fuel efficient than what? Plus the last sentence on each does not work - nor is it needed.

omni's picture
omni
137 pencils

Rethink is Saturn's saying. They have been using it for a while. They should have done research before creating and printing this ad.

omni's picture
omni
137 pencils

ck out Saturn's web page www.saturn.com Rethink is all over...

Adaddicted's picture
Adaddicted
3435 pencils

Rethink new ideas...

withalltherespects

the Pun-isher's picture
the Pun-isher
228 pencils

God. Give me the power to smithe all the car ads with graffiti in it.

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