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Check out the Cannes Lions 2008 Grand Prix Press Winning Campaign by DDB, SA.
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VW Golf: Blue
Advertising Agency: DDB New Zealand
Executive Creative Director: Toby Talbot
Art Director: Karen Maurice
Photographer: Chris Lewis
Copywriter: Verity Butt
Retoucher: The Lounge
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Comments
This is done many times.
The idea of fuel efficiency is not expressed by the visual at all.
And the copy is not good. 23% more fuel efficient than what? Plus the last sentence on each does not work - nor is it needed.
Rethink is Saturn's saying. They have been using it for a while. They should have done research before creating and printing this ad.
ck out Saturn's web page www.saturn.com Rethink is all over...
Rethink new ideas...
withalltherespects
God. Give me the power to smithe all the car ads with graffiti in it.