VW CrossPolo: Wilder, Garfield

The Polo. Just a bit wilder. The CrossPolo.

Agency: DDB, Germany
Creative Directors: Amir Kassaei, Bastian Kuhn, Alexander Weber-Grün
Copywriters: Daniel Ernsting, Lina Jachmann
Art Directors: Tino Heuter, Björn Löper
Account Directors: Michael Lamm, Benjamin Reininger, Esther Wiedemann, Nadja Richter
Planning: Jason Lusty, Wiebke Dreyer
Art Buying: Elke Dilchert

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6 comments

ellehcimeo's picture
ellehcimeo
3522 pencils

I'd like to know why the Polo is wilder. What makes it wilder?
To me this is borrowed interest. If they had put Garfield or any of the other characters in or near the car, maybe i'd think it worked better. This just screems to me " hey, we are like Garfield, but with claws" and to that I scream back "So what?" then walk away.

Besha's picture
Besha
299 pencils

I agree. Why would I buy this car? I think the ads are cute but a totally waist of money!

Rog's picture
Rog
6094 pencils

Best of a soft bunch.
Is it cartoon character week, or what?

>>>> That's not an ad. THIS is an ad.

drizae's picture
drizae
503 pencils

Ha, totally. This is just the worst of the borrowed interest though because it doesn't explain anything. Come on VW!

Fail Harder.

nitigya79's picture
nitigya79
53 pencils

where was it launched? i would like to know the response to this ad.

sold's picture
sold
3219 pencils

no no no no
nobody will feel yourself better, or beauty, or safety, or wild with this... car??
are cartoons readers a real and right target for "cross-cars"?
this work was a waist of money and time.

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