VW Crossfox: Giraffe

Crossfox. The compact off-road.

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Art Director: Caio Tezoto, Leonardo Rua
Copywriter: Renato Simões

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22 comments

pez's picture
pez
1733 pencils

Not bad...

tirthomitro's picture
tirthomitro
2750 pencils

Not Bad??!!
this is W O W stuff.

they showed me a picture & i laughed
dignity has never been photographed

thedesignaddict's picture
thedesignaddict
5391 pencils

No it's not. It's OK.

Marlus Lau's picture
Marlus Lau
1807 pencils

Very good. Almap usually rocks!

rolling.stone's picture
rolling.stone
2740 pencils

great

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CUTIEPIE's picture
CUTIEPIE
347 pencils

HAHAHAHAHA, so cute!!! lovet

Elmārs Ārnieks's picture
Elmārs Ārnieks
840 pencils

what do you like so much?

Life is a joke. Laugh.

Zulu-1's picture
Zulu-1
130 pencils

Love the giraffe... lol, good stuff this looks great.

thedesignaddict's picture
thedesignaddict
5391 pencils

The concept is OK. The Photoshop work is not good.

benihana77's picture
benihana77
86 pencils

Heh, this is kind of funny. Not spectacular, but it works well for the brand. Nicely done.

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Man in a Box's picture
Man in a Box
39 pencils

Great concept, great execution... as usually happens to Almap. Very nice work.

rurorjuror's picture
rurorjuror
738 pencils

nice picture. the same about idea.

Guest's picture
Guest

Long, very long legs for a giraffe. It's Almap, but it's not good.

Guest's picture
Guest

This is a very literal interpretation of an idea that's been seen with just about every off-road vehicle ad. Tyre tracks across bare and secluded landscape... W O W indeed, so original. I mean look they even managed to communicate the 'compact' aspect by slapping in a giraffe in the ad hoping the little chuckle some viewers may experience will distract them from the boring and predictable idea. C'mon guys the level needs to be raised just a little!!

Dzsoi's picture
Dzsoi
5725 pencils

lol I kind of agree, but that little chuckle made me friendly with this ad
I can't remember any Land Rover or any similar brand pushing the 'compact' attribute, so even this first level solution is fresh for me.

kingzeus's picture
kingzeus
260 pencils

its ok

"you are valued for your value so be valuable..."

Adaddicted's picture
Adaddicted
3435 pencils

no WOW factor, but cool.

withalltherespects

Guest's picture
Guest

Something similar has been done for Land Rover. Though this is a better execution, the concept is old.

alexander_bickov's picture
alexander_bickov
3279 pencils

Nice

Guest's picture
Guest

Funny !

r3dcube's picture
r3dcube
11 pencils

tickles ... would even be more funny if the giraffe actually looks down between its legs ... giving a 'how/what the ....... ?'

AssassinX's picture
AssassinX
1329 pencils

Yeah that would be better!

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