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VW China: Forest

VW China: Forest
Your rating: None Average: 5.8 (38 votes)

Turn right after the butterfly.

Advertising Agency: DMG Beijing, China
Chief Creative Officer: Dan Mintz
Creative Directors: Kelvin Lai
Art Directors: Kelvin Lai, Suki Song, Jinyang Zhao
Copywriters: Kevin An
Published: October 2008

20 Comments

Guest's picture
Guest | Thu, 2009-08-13 22:29

zoo buenos aires

Guest's picture
Guest | Thu, 2009-08-13 23:20

please dont drive on flowers.....

Guest's picture
Guest | Fri, 2009-08-14 06:23

ok

Guest's picture
Guest | Thu, 2009-08-13 23:29

All it looks like to me is that you can now destroy some beautiful wildlife with your Touareg.

Whole campaign shouts out mass destruction of flora and fauna to me.

kibongo's picture 116 pencils
kibongo | Mon, 2009-08-17 15:57

In china who cares about environment?

White roses's picture 20 pencils
White roses | Tue, 2009-10-27 21:21

I don't agree with you that.
Environmental Protection in China.

alexander_bickov's picture 3323 pencils
alexander_bickov | Fri, 2009-08-14 01:51

I love this idea

Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas

tirthomitro's picture 2192 pencils
tirthomitro | Fri, 2009-08-14 02:41

too good

they showed me a picture & i laughed
dignity has never been photographed

DJVassallo's picture 245 pencils
DJVassallo | Fri, 2009-08-14 04:13
7

hahaha... so clever campaign, for a moment remembered me Jeep ads from early 90's, same inteaction car-landscape, of course didn't exist GPS at the time

Hormone vs Neuron - Twitter

Guest's picture
Guest | Fri, 2009-08-14 04:16

Yes and destroy the landscape and the beautiful nature
.

just write's picture 655 pencils
just write | Fri, 2009-08-14 04:24

very nice idea... great execution in last two. in this only question is can u drive car here?????????

the_dejawoo's picture 98 pencils
the_dejawoo | Fri, 2009-08-14 06:11

I love this idea
and laugh at some comments.

petek's picture 1894 pencils
petek | Fri, 2009-08-14 06:12

The better copy would be: "Just stay on the road, 4WD wankers!"

federo's picture 779 pencils
federo | Fri, 2009-08-14 07:45

is a different idea but
WHY DESTROY BEAUTY LANDSCAPES AND FLOWERS AND WOODS JUST FOR DRIVING????

is not a good message

yctham's picture 184 pencils
yctham | Fri, 2009-08-14 09:42

Think too much, ha ha!

kibongo's picture 116 pencils
kibongo | Mon, 2009-08-17 15:57

The Chinese

Guest's picture
Guest | Sat, 2009-08-15 23:07

keep driving past the VW dealership...

Raf-vp's picture 48 pencils
Raf-vp | Mon, 2009-08-17 03:43

Out of 3, this one average.

rolling.stone's picture 2750 pencils
rolling.stone | Mon, 2009-08-17 11:24

Had they shown a narrow way between the flowers, would have been better.

Idea is good.

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~ Quite obviously, I have gathered no moss ! ~

firebug's picture 1125 pencils
firebug | Fri, 2009-08-28 13:43
6

ok idea

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