VW China: Forest

Turn right after the butterfly.

Advertising Agency: DMG Beijing, China
Chief Creative Officer: Dan Mintz
Creative Directors: Kelvin Lai
Art Directors: Kelvin Lai, Suki Song, Jinyang Zhao
Copywriters: Kevin An
Published: October 2008

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20 comments

Guest's picture
Guest

zoo buenos aires

Guest's picture
Guest

please dont drive on flowers.....

Guest's picture
Guest

ok

Guest's picture
Guest

All it looks like to me is that you can now destroy some beautiful wildlife with your Touareg.

Whole campaign shouts out mass destruction of flora and fauna to me.

kibongo's picture
kibongo
116 pencils

In china who cares about environment?

White roses's picture
White roses
20 pencils

I don't agree with you that.
Environmental Protection in China.

alexander_bickov's picture
alexander_bickov
3279 pencils

I love this idea

tirthomitro's picture
tirthomitro
2696 pencils

too good

they showed me a picture & i laughed
dignity has never been photographed

DJVassallo's picture
DJVassallo
243 pencils

hahaha... so clever campaign, for a moment remembered me Jeep ads from early 90's, same inteaction car-landscape, of course didn't exist GPS at the time

Guest's picture
Guest

Yes and destroy the landscape and the beautiful nature
.

just write's picture
just write
653 pencils

very nice idea... great execution in last two. in this only question is can u drive car here?????????

the_dejawoo's picture
the_dejawoo
98 pencils

I love this idea
and laugh at some comments.

petek's picture
petek
1894 pencils

The better copy would be: "Just stay on the road, 4WD wankers!"

federo's picture
federo
781 pencils

is a different idea but
WHY DESTROY BEAUTY LANDSCAPES AND FLOWERS AND WOODS JUST FOR DRIVING????

is not a good message

yctham's picture
yctham
182 pencils

Think too much, ha ha!

kibongo's picture
kibongo
116 pencils

The Chinese

Guest's picture
Guest

keep driving past the VW dealership...

Raf-vp's picture
Raf-vp
48 pencils

Out of 3, this one average.

rolling.stone's picture
rolling.stone
2740 pencils

Had they shown a narrow way between the flowers, would have been better.

Idea is good.

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~ Quite obviously, I have gathered no moss ! ~

firebug's picture
firebug
1117 pencils

ok idea

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