VW China: Forest
Turn right after the butterfly.
Advertising Agency: DMG Beijing, China
Chief Creative Officer: Dan Mintz
Creative Directors: Kelvin Lai
Art Directors: Kelvin Lai, Suki Song, Jinyang Zhao
Copywriters: Kevin An
Published: October 2008


20 Comments
zoo buenos aires
please dont drive on flowers.....
ok
All it looks like to me is that you can now destroy some beautiful wildlife with your Touareg.
Whole campaign shouts out mass destruction of flora and fauna to me.
In china who cares about environment?
I don't agree with you that.
Environmental Protection in China.
I love this idea
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
too good
they showed me a picture & i laughed
dignity has never been photographed
hahaha... so clever campaign, for a moment remembered me Jeep ads from early 90's, same inteaction car-landscape, of course didn't exist GPS at the time
Hormone vs Neuron - Twitter
Yes and destroy the landscape and the beautiful nature
.
very nice idea... great execution in last two. in this only question is can u drive car here?????????
I love this idea
and laugh at some comments.
The better copy would be: "Just stay on the road, 4WD wankers!"
is a different idea but
WHY DESTROY BEAUTY LANDSCAPES AND FLOWERS AND WOODS JUST FOR DRIVING????
is not a good message
Think too much, ha ha!
The Chinese
keep driving past the VW dealership...
Out of 3, this one average.
Had they shown a narrow way between the flowers, would have been better.
Idea is good.
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~ Quite obviously, I have gathered no moss ! ~
ok idea