VW Caddy Maxi Life: Quintuplets

Caddy Maxi Life. The roomier family car.

Advertising Agency: Ruth Advertising, Stockholm, Sweden
Art Director: Henrik Täppmark
Copywriter: Tosse Sund
Photographer: C2
Typographer: Anders Nilsson
Model: Nike Claesson
Published: January 2009

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9 comments

just write's picture
just write
653 pencils

The idea is good...

talkingisfree's picture
talkingisfree
2569 pencils

Great idea. Horrible art direction.

karan raghav's picture
karan raghav
210 pencils

very nice thought.

Guest's picture
Guest

First think of better idea on VW

Then execute in better fashion.. like VW does always.

then get VW guidelines in place

..and then do scam work... for VW.

Guest's picture
Guest

This is very, very average. 2 stars.

Guest's picture
Guest

i get the analogy. but still feels there's a slight disconnect.

Guest's picture
Guest

Very old ideaa!!

warreno's picture
warreno
222 pencils

Cute enough, but the undertones (go ahead and have a littler of squalling kids) might be a little unsettling in the wake of Octomom.

Guest's picture
Guest

Looks crowded in there.

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