Vuka Scuta: Helmet

Help protect our women.
On Women’s Day, the 9th of August 2008, 2% of all Vuka sales will be donated to the Abuse Against Women organisation.

Advertising Agency: Fishgate Advertising, Cape Town, South Africa
Creative Director: Quintes Venter
Art Director: Herman Venter
Copywriter: Rudi Cronje
Digital Artist: Jean Paul van Der Mescht
Photographer: Justin Patrick
Published: August 2008


Guest's picture

This is not a kind of protection she need. It is like "don't worry, hit me, I have a protection" Its like acept the abuse.
Sorry maybe Iam wrong

Punch's picture
614 pencils

Exactamente, la visión no debería ser "No importa cuánto desees golpearme porque estoy protegida" sino más bien "Ahora ya no podrás tocarme con nada".

"no silencies lo que no sabes expresar".

Guest's picture

i agree with the above comment.

she_kai's picture
221 pencils

she`s too safty to be protected

Guest's picture

I can still punch her in the stomach....

just write's picture
just write
653 pencils

i dont think there is any strong idea,,,

Guest's picture

I don't know what is VUKA, but the idea sounds great.

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