Unforgettable colors.
Advertising Agency: Martins + Andrade, Porto Alegre, Brazil
Creative Director: Gerson Lattuada
Art Director: Gustavo Panichi
Copywriter: Tiago Canto
Published: October 2008
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14 Comments
im blue daba dee
we are the champions my friends
I'm curious about something. Is this kind of cultural reference still working? Yeah, great film and all that, but it's also 40 years old and not quite the echo on the radar it once was.
The ad itself? Eh. Nothing special. But I wonder if the core concept holds up as well as the CD thinks it might.
Forgettable campaign. By the way, they dropped the "A" in the film's title.
www.storytellerscreative.com
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Baita chatos esses gringos.
Dr. Dedo Verde
Relax. All ads of the world's done.
Agree for this ad.
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http://comunique9.blogspot.com
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Comunique9
yawn! nice wallpaper though.. if thats what you meant the ad to be. waste of bandwidth! take it off.
Awn, come one!! Where the hell is Barão Vermelho!!!
I'm in the mood for a tolchok.
http://www.frederiksamuel.com/blog/2005/11/hudson-repro.html
your 5 years behind. the exact same concept was used in a series of ads that won in the international level about 5 years ago. can't find it on the web, but they used clockwork orange, and two other popular culture color related title references for the exact same concept.
Exactly. Nice idea. Bad timing.
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http://mimundoenotromundo.blogspot.com/
nice...
www.barcreativo.com
come on!! this aint stretching the mind in any direction other than the tea break. whats so speacial about it, a colour with a word? the association is supposed to be, "Wow, i got the connection"? wtf! make us work for the benefit. not complete the circle then expect us to be thankful. its dire. real cheap and nasty. make us work at solving the ads please. this is international brain damage!
unforgettable campaign.