Voyages-Sncf.com: Think

Don't hesitate any longer.

Advertising Agency: DDB Paris, France
Executive Creative Director: Alexandre Hervé
Head of Art: Hélène Chapdaniel
Art Director: Faustin Claverie
Post Production: Mécanique Générale
Copywriter: Fabien Teichner

12 comments

Jakarta Jack's picture
Jakarta Jack

A visual gag that doesn't connect with the target at all.....

Publiz's picture
Publiz
115 pencils

I believed that "voyage SNCF" was present only in France.

Inspiration graphique et publicité créative : Publiz

satrianee's picture
satrianee
3748 pencils

I believe this campaign is fixed by a competitor... The whole campaign is leaving a message of "danger". Who wants his brand reminds that?

mpared's picture
mpared
562 pencils

crap

silvi's picture
silvi
4172 pencils

What´s the message here?

szkwadrat's picture
szkwadrat
210 pencils

can anyone tell me what is it about?

everartz's picture
everartz
7611 pencils

it means that you should get rid of your hesitation to take a ride in train by stopping the thought that comes across your head, which is depicted differently in every ad.
personally i think its a good thinking although it has a hidden message that it could be dangerous to take a ride in these trains for various unknown reasons.. agitators maybe!

| Everartz |

rolling.stone's picture
rolling.stone
2740 pencils

i was assuming similarly, u made it more clear

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~ Quite obviously, I have gathered no moss ! ~

szkwadrat's picture
szkwadrat
210 pencils

thx

Guest's picture
Guest

I love this campaign. Good memories from the Paris metro.

Starb's picture
Starb
35 pencils

i saw it in paris subway, i liked it a lot.
it simply says that hesitation will consume you and that you have to seize the day (-at 30€ seize it now !) it does connect great with target (15-30?), last year big trend was the geeks and nerds.

observant vicky's picture
observant vicky
194 pencils

it looks like a video game ad.....

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