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Voyages-Sncf.com: Think

Voyages-Sncf.com: Think
Your rating: None Average: 5.5 (27 votes)

Don't hesitate any longer.

Advertising Agency: DDB Paris, France
Executive Creative Director: Alexandre Hervé
Head of Art: Hélène Chapdaniel
Art Director: Faustin Claverie
Post Production: Mécanique Générale
Copywriter: Fabien Teichner

Comments

Jakarta Jack's picture 232 pencils

A visual gag that doesn't connect with the target at all.....

Greg en different's picture 88 pencils

I believed that "voyage SNCF" was present only in France.

satrianee's picture 2343 pencils
3

I believe this campaign is fixed by a competitor... The whole campaign is leaving a message of "danger". Who wants his brand reminds that?

mpared's picture 540 pencils
silvi's picture 2990 pencils

What´s the message here?

szkwadrat's picture 216 pencils

can anyone tell me what is it about?

everartz's picture 6042 pencils

it means that you should get rid of your hesitation to take a ride in train by stopping the thought that comes across your head, which is depicted differently in every ad.
personally i think its a good thinking although it has a hidden message that it could be dangerous to take a ride in these trains for various unknown reasons.. agitators maybe!

| Everartz |

rolling.stone's picture 2120 pencils

i was assuming similarly, u made it more clear

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~ Quite obviously, I have gathered no moss ! ~

szkwadrat's picture 216 pencils

thx

Guest's picture

I love this campaign. Good memories from the Paris metro.

Starb's picture 35 pencils

i saw it in paris subway, i liked it a lot.
it simply says that hesitation will consume you and that you have to seize the day (-at 30€ seize it now !) it does connect great with target (15-30?), last year big trend was the geeks and nerds.

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