Volvo XC90: Snow White

The Volvo XC90. With seven seats. Sorry.

Advertising Agency: Euro RSCG South Africa
Creative Director: James Daniels
Art Director: Laura May Vale
Copywriter: Justin Wanliss
Photographer: Clive Stewart

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26 comments

Guest's picture
Guest

funny..sorry to others 7 gnomes ?

Guest's picture
Guest

Dis vehicle is for only dwarf people?

Spinnaker's picture
Spinnaker
98 pencils

A fun, fresh take on a hitchhiker idea. Didn't really have to say 'Sorry' at the end.

Guest's picture
Guest

oh, another hitchhiker ad. How original

Jon-Paul Mountford's picture
Jon-Paul Mountford
889 pencils

Great styling of Ms Snow.
But yeh kinda done to bits the hitchhiker thing. still tis nicely carried out

Guest's picture
Guest

sorry for the snow white, the other 7 gnomes take the lift.... "The Volvo XC90. With seven seats. Sorry."

Guest's picture
Guest

Funny one. AD could be better.

Guest's picture
Guest

que mal montaje!

partially_impartial's picture
partially_impartial
91 pencils

I think it's fantastic.

Guest's picture
Guest

"Volvo XC90. For gay drivers who prefers dwarfs than a hot girl"

agraciotti's picture
agraciotti
22 pencils

"Volvo XC90. For gay drivers who prefers dwarfs than a hot girl"

tacaz0n's picture
tacaz0n
64 pencils

If i were a dwarf, the 8th seat for Snow White would be on my face.

Guest's picture
Guest

I like this. Too bad the car is nowhere to be found.

nemesis's picture
nemesis
761 pencils

I like it. Funny. Although it would be nice to see the car.

Guest's picture
Guest

do you really need to say "sorry" at the end?

Guest's picture
Guest

hope they will put a title on the ad when they release the ad on newspaper as well. if not for the title snowwhite, how on earth is one going to suppose it is snow-white duing the hitch-hiking stuff?

sirvan's picture
sirvan
29870 pencils

Love it. So tongue-in-cheek... ONLY 7 seats. And yes, the "sorry" is needed. It makes it more playful.

/strange, rare jealous feelings

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

I'm sure, actually, absolutely certain that Snow White (according to the tale) should be hotter than the minger posing in this ad.

Guest's picture
Guest

I'm sure, actually, absolutely certain that Snow White (according to the tale) should be hotter than the minger posing in this ad.

reklaMAN's picture
reklaMAN
30 pencils

Ironic and funny.

Guest's picture
Guest

Why are the no black disney Characters?

tacaz0n's picture
tacaz0n
64 pencils

Because this isn't an ad for Cadillac.

Guest's picture
Guest

oh come on. I don't wanna buy a car that can't accommodate the extra person now and then, on special occasions such as this. it's snow white for God's sake...

ashish.kalpund's picture
ashish.kalpund
42 pencils

i like the overall look of the ad .......... nice concept!

louie_wang's picture
louie_wang
160 pencils

very funny!

Guest's picture
Guest

hahaha i love it! the sorry bit made this more wicked

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