Volvo XC60: Safe, 2

Excessive security, deserved vacation!
Possibly the world's safest car.

Advertising Agency: Triptico Design, Bogota, Colombia
Creative Director: Patricia Ramon
Art Director: Leonardo Ruiz
Copywriter: Camilo Montañez
Illustrator: Camilografico
Published: January 2009

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10 comments

Guest's picture
Guest

really?

Guest's picture
Guest

This just cant be serious...

Guest's picture
Guest

NOOOOOOOOoooooOOOOOOooOoOOOOooOOOOoOoOO

Guest's picture
Guest

Polaroids! Now that takes me back.
To 1980.

izmild's picture
izmild
770 pencils

Polaroid? Or the world safest car since long ago...

consolidated.db's picture
consolidated.db
539 pencils

wow i dont know where to start on this one. art direction : polaroids? wtf? copy : 'possibly' the world's safest car? possibly? how many brands in how many categories could claim to 'possibly' be the leader in their field? wtf?

and the device of the crash test dummy in a safe car i find a little unclear. crash test dummies are made for crash testing. they're robust. and not alive. not 100% clear how they communicate the safety of the volvo. i get the rationale 'they experience crashes all the time, so would want to be in the safest car possible when not on the job' but it's still quite blurred for me.

here's a much better ad that uses the crash test dummy as a device (albeit different msg):

http://files.coloribus.com/files/paedia/print/part_20/203036/preview_6...

NastyJester's picture
NastyJester
744 pencils

Yes, and as well as that... erm...

And don't forget th...

Oh, and I also think tha...

...no, you really have said it all.

karl mundt's picture
karl mundt
16 pencils

viva Triptico Design!!!

Guest's picture
Guest

so now vovlo's crash dummies are on holiday does that mean that the world's safest cars don't do safety checks anymore??????:S

Guest's picture
Guest

que hp aviso taaan maaaalo....... Brief: Seguridad en carros.... AAAA ya se!!! Crashtest dummies!!!!!!! Aviso de primer semestre.

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