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Safety Features, Head restraint

Agency: 
Published/Aired: 
December 2011
4581
Description: 

Objective: To showcase the safety features of Volvo cars in their exclusive showrooms.

Description: Volvo has always been a pioneer in safety technology in the world of automobiles. From inventing the first safety belt to ground breaking features for safer roads today; they have revolutionized the way people drive. Volvo wanted to educate its buyers in India of the various unique safety features their cars come with. Therefore, posters were designed to be put in their showrooms and in true Scandinavian minimalistic style; these posters explained each feature in a very innovative typographical play.

Copywriter: K.Deepak Kumar

Print advertisment created by Lintas, India for Volvo, within the category: Automotive.

Advertising Agency: Pickle Lintas, New Delhi, India
Creative Director: Sujit Das
Art Directors: K.Deepak Kumar, Rajnish Tripathi, Sachin Saj

Comments (1)

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Highest Rated

everartz's picture
everartz
Activity Score 7609

so its an alternative copy based ad because the illustrator is absent? not really good

| everartz |

everartz's picture
everartz
Activity Score 7609

so its an alternative copy based ad because the illustrator is absent? not really good

| everartz |

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