Volvo: Safety Features, Dual airbag

Objective: To showcase the safety features of Volvo cars in their exclusive showrooms.

Description: Volvo has always been a pioneer in safety technology in the world of automobiles. From inventing the first safety belt to ground breaking features for safer roads today; they have revolutionized the way people drive. Volvo wanted to educate its buyers in India of the various unique safety features their cars come with. Therefore, posters were designed to be put in their showrooms and in true Scandinavian minimalistic style; these posters explained each feature in a very innovative typographical play.

Advertising Agency: Pickle Lintas, New Delhi, India
Creative Director: Sujit Das
Art Directors: K.Deepak Kumar, Rajnish Tripathi, Sachin Saj
Copywriter: K.Deepak Kumar
Published: December 2011

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4 comments

kleenex's picture
kleenex
27884 pencils

interesting use of text.

Kreankak's picture
Kreankak
41 pencils

I don't get it. Air bag can't be used ?

Shawali's picture
Shawali
8393 pencils

The letter B represents the double airbag.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Andrej Troha's picture
Andrej Troha
613 pencils

Dual airbag? In 2012? Really? C'mon... stop spoofing.

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