Safety Features, Dual airbag

December 2011

Objective: To showcase the safety features of Volvo cars in their exclusive showrooms.

Description: Volvo has always been a pioneer in safety technology in the world of automobiles. From inventing the first safety belt to ground breaking features for safer roads today; they have revolutionized the way people drive. Volvo wanted to educate its buyers in India of the various unique safety features their cars come with. Therefore, posters were designed to be put in their showrooms and in true Scandinavian minimalistic style; these posters explained each feature in a very innovative typographical play.

Copywriter: K.Deepak Kumar

Print advertisment created by Lintas, India for Volvo, within the category: Automotive.

Advertising Agency: Pickle Lintas, New Delhi, India
Creative Director: Sujit Das
Art Directors: K.Deepak Kumar, Rajnish Tripathi, Sachin Saj

Comments (4)

Log in or register to post comments

Highest Rated

kleenex's picture
Activity Score 47545

interesting use of text.

kleenex's picture
Activity Score 47545

interesting use of text.

Kreankak's picture
Activity Score 41

I don't get it. Air bag can't be used ?

Shawali's picture
Activity Score 8442

The letter B represents the double airbag.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

Andrej Troha's picture
Andrej Troha
Activity Score 613

Dual airbag? In 2012? Really? C'mon... stop spoofing.