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Safety Features, Dual airbag

Agency: 
Published/Aired: 
December 2011
Description: 

Objective: To showcase the safety features of Volvo cars in their exclusive showrooms.

Description: Volvo has always been a pioneer in safety technology in the world of automobiles. From inventing the first safety belt to ground breaking features for safer roads today; they have revolutionized the way people drive. Volvo wanted to educate its buyers in India of the various unique safety features their cars come with. Therefore, posters were designed to be put in their showrooms and in true Scandinavian minimalistic style; these posters explained each feature in a very innovative typographical play.

Copywriter: K.Deepak Kumar

Advertising Agency: Pickle Lintas, New Delhi, India
Creative Director: Sujit Das
Art Directors: K.Deepak Kumar, Rajnish Tripathi, Sachin Saj

Comments (4)

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Highest Rated

Andrej Troha's picture
Andrej Troha
Activity Score 613

Dual airbag? In 2012? Really? C'mon... stop spoofing.

kleenex's picture
kleenex
Activity Score 44123

interesting use of text.

Kreankak's picture
Kreankak
Activity Score 41

I don't get it. Air bag can't be used ?

Shawali's picture
Shawali
Activity Score 8442

The letter B represents the double airbag.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Andrej Troha's picture
Andrej Troha
Activity Score 613

Dual airbag? In 2012? Really? C'mon... stop spoofing.

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