Volvo Safe and Style: 1980's

Invented by Volvo in 1959. In fashion ever since.
The three-point safety belt. Worn in the '80s with shoulder pads.
Fifty years ago Volvo engineer Nils Bohlin designed a classic to wear with everything - the three-point safety belt.
Find out more: www.safeandstyle.com

Advertising Agency: Memac Ogilvy & Mather, Dubai, UAE
Executive Creative Director: Till Hohmann
Creative Directors: Preethi Mariappan, Ramzi Moutran
Senior Art Director: Satyen Adhikari
Copywriter: Melanie Clancy
Senior Graphic Designer: Tamzin Hoets
Interactive Art Director: Rafael Guida
Web developers: Muhammad Baqir, Mohammed Sayeed
Senior Account Manager: Sarah Friswell
Senior Account Executive: Domenico Gambino
PR Account Executive: Rana Awad
Production House: Arabian Eye
Photographer: Charney Magri
Producer: Pooja Belani
Assistant: Kissanth Srikanth
Make up and hair: Kat Sumners
Stylist: Mandi Kingsbury
Retoucher: Jean-Paul van der Mescht
Senior Art Director: Mel Harvey
Junior Art Director: Zeina Sharaf

Published: November, 2009

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5 comments

lucdesaulniers's picture
lucdesaulniers
1147 pencils

This campaign has an interesting approach. They are not using the scare aspect (car crash, body flying out the windshield, etc.). Positive reinforcement. I wonder about the achieved metrics on that one.

picopalqlea's picture
picopalqlea
999 pencils

may be, but you dont need that amount of ads to say the same thing over and over again.

bhatnaturally's picture
bhatnaturally
95 pencils

Good art. But why make 7 ads when 1 will do?

everartz's picture
everartz
7611 pencils

this one doesnt have such good color combination as the others do

| Everartz |

Spoonfeederxxx's picture
Spoonfeederxxx
641 pencils

I don't think a campaign was necessary...

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