Volvo Safe and Style: 1960's

Invented by Volvo in 1959. In fashion ever since.
The three-point safety belt. Worn in the '60s with the mini skirt.
Fifty years ago Volvo engineer Nils Bohlin designed a classic to wear with everything - the three-point safety belt.
Find out more: www.safeandstyle.com

Advertising Agency: Memac Ogilvy & Mather, Dubai, UAE
Executive Creative Director: Till Hohmann
Creative Directors: Preethi Mariappan, Ramzi Moutran
Senior Art Director: Satyen Adhikari
Copywriter: Melanie Clancy
Senior Graphic Designer: Tamzin Hoets
Interactive Art Director: Rafael Guida
Web developers: Muhammad Baqir, Mohammed Sayeed
Senior Account Manager: Sarah Friswell
Senior Account Executive: Domenico Gambino
PR Account Executive: Rana Awad
Production House: Arabian Eye
Photographer: Charney Magri
Producer: Pooja Belani
Assistant: Kissanth Srikanth
Make up and hair: Kat Sumners
Stylist: Mandi Kingsbury
Retoucher: Jean-Paul van der Mescht
Senior Art Director: Mel Harvey
Junior Art Director: Zeina Sharaf

Published: November, 2009

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9 comments

Hibon's picture
Hibon
3731 pencils

I dont get this....but i love the car :-)

Simple ideas are the best !

xcreativity's picture
xcreativity
2374 pencils

I think the connection between the copy and the picture is very superficial. sorry

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Pacific Blue's picture
Pacific Blue
335 pencils

What's the "Massimo Dutti" logo doing there?

mikeelrapido's picture
mikeelrapido
1929 pencils

Nice!

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Spoonfeederxxx's picture
Spoonfeederxxx
641 pencils

I think the headline could have been more conceptual...

bknowlden's picture
bknowlden
3647 pencils

Anytime there are more then 3 executions, with RARE exception, the work is mediocre at best.

crazy trayzee's picture
crazy trayzee
28 pencils

is this an ad for volvo or massimo dutti?

kgeiger's picture
kgeiger
7085 pencils

As a series these adverts work well together.

creative.vibes's picture
creative.vibes
86 pencils

i love the styling....nice

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