Volvo Safe and Style: 1960's

Invented by Volvo in 1959. In fashion ever since.
The three-point safety belt. Worn in the '60s with the mini skirt.
Fifty years ago Volvo engineer Nils Bohlin designed a classic to wear with everything - the three-point safety belt.
Find out more:

Advertising Agency: Memac Ogilvy & Mather, Dubai, UAE
Executive Creative Director: Till Hohmann
Creative Directors: Preethi Mariappan, Ramzi Moutran
Senior Art Director: Satyen Adhikari
Copywriter: Melanie Clancy
Senior Graphic Designer: Tamzin Hoets
Interactive Art Director: Rafael Guida
Web developers: Muhammad Baqir, Mohammed Sayeed
Senior Account Manager: Sarah Friswell
Senior Account Executive: Domenico Gambino
PR Account Executive: Rana Awad
Production House: Arabian Eye
Photographer: Charney Magri
Producer: Pooja Belani
Assistant: Kissanth Srikanth
Make up and hair: Kat Sumners
Stylist: Mandi Kingsbury
Retoucher: Jean-Paul van der Mescht
Senior Art Director: Mel Harvey
Junior Art Director: Zeina Sharaf

Published: November, 2009


Hibon's picture
3734 pencils

I dont get this....but i love the car :-)

Simple ideas are the best !

xcreativity's picture
2374 pencils

I think the connection between the copy and the picture is very superficial. sorry

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Pacific Blue's picture
Pacific Blue
335 pencils

What's the "Massimo Dutti" logo doing there?

mikeelrapido's picture
1929 pencils



Spoonfeederxxx's picture
641 pencils

I think the headline could have been more conceptual...

bknowlden's picture
3647 pencils

Anytime there are more then 3 executions, with RARE exception, the work is mediocre at best.

crazy trayzee's picture
crazy trayzee
28 pencils

is this an ad for volvo or massimo dutti?

kgeiger's picture
7230 pencils

As a series these adverts work well together.

creative.vibes's picture
86 pencils

i love the styling....nice

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