27 comments

Ravages's picture
844 pencils
Ravages

Nice. Sounds and looks a little familiar, but, still, nice.

sloppy4's picture
1508 pencils
sloppy4

you have a nice little portfolio by the by.

Ravages's picture
844 pencils
Ravages

Ouch! Just saw this reply. I am very sorry, Sb.

Thank you! Glad to know there are some CDs who like my work. :)

That is no moon's picture
18 pencils
That is no moon

What's nice about it? The copy with no spelling error?

slim's picture
1047 pencils
slim

Reflections are kinda nice...

kre8's picture
989 pencils
kre8

yep.
the body copy is the best thing in this ad.
(not that i read it)

B128's picture
394 pencils
B128

Very clean and neat. Lovely.
At a glance I thought the idea was 'for kings and queens'.

theanc's picture
2764 pencils
theanc

I thought the same.

yudi's picture
255 pencils
yudi

It's nice but ya kinda looks familiar... Have i seen it somewhere??? Anyways good thinking!!

buy by bye's picture
544 pencils
buy by bye

i never say 'fck', but this is fcking awesome.

rembrandt's picture
44 pencils
rembrandt

What are you all on about? Are you the working group who did this?
This sucks major hairy ass!

buy by bye's picture
544 pencils
buy by bye

ew..
lol

Enas's picture
741 pencils
Enas

i love it..elegant catchy...execution is perfect...but the copy is weaaaakkk
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

-----
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

MarceloG's picture
824 pencils
MarceloG

For me, very good. And works.
______________
In God I trust

RayMcK's picture
2 pencils
RayMcK

I think the ad works. The first thing that came to mind was that everything about the automobile was thought out in advance. They wanted to succeed and they did. It brought to mind one of my favorite quotes "The achievement of your goal is assured the moment you commit yourself."

A. J. SMITH's picture
2842 pencils
A. J. SMITH

Yeah, it looks pretty cool.

Very polished style which doesn't appeal to me personally, but it is a good idea, well done and perfect for the product.

Good ad all round.

-----------------------------
It's only an ad.

sloppy4's picture
1508 pencils
sloppy4

not sure it needs the line at all.

miko1aj's picture
3083 pencils
miko1aj

agree. Sometimes less is more.

tjb1970's picture
486 pencils
tjb1970

what does the line mean? i don't get it. visually this ad is okay, the idea is played.

ccsman04's picture
165 pencils
ccsman04

So... what are they saying... "CHESS PLAYERS" are SMARTER than everyone else??? Or maybe that only SMART people can drive that car??? I like it though. I really think the use of black is very well done.

postman's picture
953 pencils
postman

The car represents the king, right? Does it say something about the cruising radius of the car, then? ;)

raverus's picture
1479 pencils
raverus

yes!

Rog's picture
6108 pencils
Rog

IQ = Chess?
"King"?
Static. Unsophisticated. Underthought. Underwhelming.
This isn't working for me.

>>>> That's not an ad. THIS is an ad.

Green_Hornet's picture
55 pencils
Green_Hornet

For me the King is the slowest of all.
And I dont understand this "IQ Driven". IQ just because of chess? Or because of the King? But why?

mrtalented's picture
2175 pencils
mrtalented

why driving this car demands IQ? quite forced line and idea.

Guest's picture
Guest

Mr edward roxas, please ym me i'm pregnant, he he he

ym id: jessier052370

yahoo mail: jessier052370@yahoo.com

DilipRevar's picture
264 pencils
DilipRevar

The king