Advertising Agency: Memac Ogilvy & Mather, Jeddah, Kingdom of Saudi Arabia
Creative Director: Baker Sartawi
Art Director: Edward Roxas
Copywriter: Susan Amoudi
Via: ihaveanidea
i love it..elegant catchy...execution is perfect...but the copy is weaaaakkk
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso
I think the ad works. The first thing that came to mind was that everything about the automobile was thought out in advance. They wanted to succeed and they did. It brought to mind one of my favorite quotes "The achievement of your goal is assured the moment you commit yourself."
So... what are they saying... "CHESS PLAYERS" are SMARTER than everyone else??? Or maybe that only SMART people can drive that car??? I like it though. I really think the use of black is very well done.
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Nice. Sounds and looks a little familiar, but, still, nice.
C
--
http://cc-portfolio.blogspot.com
http://www.selectiveamnesia.org
http://www.flickr.com/photos/ravages
you have a nice little portfolio by the by.
Ouch! Just saw this reply. I am very sorry, Sb.
Thank you! Glad to know there are some CDs who like my work. :)
C
--
http://cc-portfolio.blogspot.com
http://www.selectiveamnesia.org
http://www.flickr.com/photos/ravages
What's nice about it? The copy with no spelling error?
Reflections are kinda nice...
yep.
the body copy is the best thing in this ad.
(not that i read it)
Very clean and neat. Lovely.
At a glance I thought the idea was 'for kings and queens'.
I thought the same.
It's nice but ya kinda looks familiar... Have i seen it somewhere??? Anyways good thinking!!
i never say 'fck', but this is fcking awesome.
- "Develop your eccentricities while you're young. That way, when you get old, people won't think you're going gaga." -
What are you all on about? Are you the working group who did this?
This sucks major hairy ass!
ew..
lol
- "Develop your eccentricities while you're young. That way, when you get old, people won't think you're going gaga." -
i love it..elegant catchy...execution is perfect...but the copy is weaaaakkk
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso
For me, very good. And works.
______________
In God I trust
I think the ad works. The first thing that came to mind was that everything about the automobile was thought out in advance. They wanted to succeed and they did. It brought to mind one of my favorite quotes "The achievement of your goal is assured the moment you commit yourself."
Yeah, it looks pretty cool.
Very polished style which doesn't appeal to me personally, but it is a good idea, well done and perfect for the product.
Good ad all round.
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It's only an ad.
not sure it needs the line at all.
agree. Sometimes less is more.
what does the line mean? i don't get it. visually this ad is okay, the idea is played.
So... what are they saying... "CHESS PLAYERS" are SMARTER than everyone else??? Or maybe that only SMART people can drive that car??? I like it though. I really think the use of black is very well done.
The car represents the king, right? Does it say something about the cruising radius of the car, then? ;)
yes!
IQ = Chess?
"King"?
Static. Unsophisticated. Underthought. Underwhelming.
This isn't working for me.
>>>> That's not an ad. THIS is an ad.
For me the King is the slowest of all.
And I dont understand this "IQ Driven". IQ just because of chess? Or because of the King? But why?
why driving this car demands IQ? quite forced line and idea.