Advertisement

Pedestrian protection

Agency Network: 
Published/Aired: 
January 2017
Description: 

In order to change the prescription in Israel about Volvo we come up with a campaign that emphasis volvo's safety technological superiority and innovation.

Print advertisment created by McCann, Israel for Volvo, within the category: Automotive.

Volvo V40 the first with external airbags for pedestrians protection.

Advertising Agency: McCann, Tel Aviv Israel
Chief Creative Director: Nadav Pressman
Creative Director: Dror Nachumi
Art Director: Gal Porat
Copywriter: Dror Nachumi
Photographer: Ilan Bashor

Comments (3)

Log in or register to post comments

Highest Rated

kleenex's picture
kleenex
Activity Score 49606

I pass.

kleenex's picture
kleenex
Activity Score 49606

I pass.

Data's picture
Data
Activity Score 281

Everythings from Israel looks 10 years old

i_i's picture
i_i
Activity Score 229

i like it.

Advertisement