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Pedestrian

Published/Aired: 
December 2011
Description: 

Detecting pedestrians before you do

Print advertisment created by Forsman & Bodenfors, Sweden for Volvo, within the category: Automotive.

Advertising Agency: Forsman & Bodenfors, Gothenburg, Sweden
Copywriter: Jacob Nelson
Art Director: Johan Eghammer
Art Designer: Mikko Timonen
Advertiser's Supervisor: Bengt Junemo
Account Supervisor: Anders Boyhén
Account Manager: Anna Levegård

Comments (8)

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Highest Rated

jackblack's picture
jackblack
Activity Score 2355

Seems too easy. But it works. So okay. It's alright.

vote4pedro's picture
vote4pedro
Activity Score 4601

nice thought. but in reality, i'll see the pedestrian before i read the headline. without seeing the before and after as they've shown it here, most people probably won't get it.

Lawson Hembree's picture
Lawson Hembree
Activity Score 444

Clever idea, but as vote4pedro mentioned, if you're just flipping through a magazine, the point of the ad will be lost on the average person.

simonds08's picture
simonds08
Activity Score 598

how creative

Hadrons's picture
Hadrons
Activity Score 6017

brilliant !

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

morse's picture
morse
Activity Score 17548

Stunning. I can imagine that it works very well in reality.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

faelmtchu's picture
faelmtchu
Activity Score 51

Love's that!

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Excellent stuff. Fun too, on a serious matter.

jackblack's picture
jackblack
Activity Score 2355

Seems too easy. But it works. So okay. It's alright.

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