Volvo: Pedestrian

Detecting pedestrians before you do

Advertising Agency: Forsman & Bodenfors, Gothenburg, Sweden
Copywriter: Jacob Nelson
Art Director: Johan Eghammer
Art Designer: Mikko Timonen
Advertiser's Supervisor: Bengt Junemo
Account Supervisor: Anders Boyhén
Account Manager: Anna Levegård

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8 comments

vote4pedro's picture
vote4pedro
4601 pencils

nice thought. but in reality, i'll see the pedestrian before i read the headline. without seeing the before and after as they've shown it here, most people probably won't get it.

Lawson Hembree's picture
Lawson Hembree
456 pencils

Clever idea, but as vote4pedro mentioned, if you're just flipping through a magazine, the point of the ad will be lost on the average person.

simonds08's picture
simonds08
598 pencils

how creative

Hadrons's picture
Hadrons
5743 pencils

brilliant !

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

morse's picture
morse
15494 pencils

Stunning. I can imagine that it works very well in reality.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

faelmtchu's picture
faelmtchu
49 pencils

Love's that!

Nike Diesel's picture
Nike Diesel
13339 pencils

Excellent stuff. Fun too, on a serious matter.

jackblack's picture
jackblack
2261 pencils

Seems too easy. But it works. So okay. It's alright.

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