There's a reason why cars go to junkyards and people go to heaven.
A single human life is more valuable than a thousand luxury automobiles. Or anything else, for that matter. Which is exactly the reason why Volvo builds the safest cars available. Not because we treasure safety features, or even cars. But because we treasure people.
Advertising Agency: Euro RSCG, Chicago, USA
Creative Directors: Steffan Postaer, Blake Ebel
Art Director: Simon Kao
Copywriter: Merrideth Kalil
Illustrator: Giannini Imaging
Photographer: Chris Katahara, Jupiter Images
Published: July 2007