Volvo: Engine

Advertising Agency: Euro RSCG, New Delhi, India
Creative Directors: Mani Jayaram, Satbir Singh
Art Director: Anuranjan Dogra
Copywriter: Nikhil Pandey
Illustrators: Jitendra Singh, Shyam Rawat, Mahesh Gautam
Photographer: Simon Puschmann
Other additional credits: Christopher Peter, Ankur Bhatt
Published: June 2008


zorba_m's picture
9 pencils

Really ?? :-o

capywriter's picture
5511 pencils

3rd line is nice, others are so so

askon's picture
433 pencils

God the S80 is a really nice car with some incredible safety features, I don't give a shit about the V8 when it comes down to the technology this car has that others don't. Stupid brief.

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

Wilford Brimley's picture
Wilford Brimley
32 pencils

It seems like all car companies are working off the same brief.
Cadillac has a similar thought with "when you turn on your car, does it return the favor?"
I guess I'm just bored with car ads.
It's pretty though.

1838 pencils

Really bad.

Nothing to make this stand out from other car ads over the past 35 years.

Impressively dull.

We're going to need more lube.

simon.gross's picture
541 pencils

This seems like unusual positioning for volvo.

ayman's picture
6 pencils

Irrelevant to target group
dry…. too into functionality
dull…. no emotions … no bonding
shall I keep going….?

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