Volvo: Driveway

Volvo: Driveway

It's why you leave your car in the driveway but tuck your children in at night.
It goes without saying, children are precious. They're proof that miracles happen and that life, no matter how small, is meant to be cherished. That's why Volvo builds the safest cars available. Because we value people. Especially the smallest ones.

Advertising Agency: Euro RSCG, Chicago, USA
Creative Directors: Steffan Postaer, Blake Ebel
Art Director: Simon Kao
Copywriter: Merrideth Kalil
Illustrator: Giannini Imaging
Photographer: Chris Katahara, Jupiter Images
Published: July 2007

Your rating: None Average: 4.4 (16 votes)

Comments

nubloo's picture
Submitted by nubloo on Wed, 2007-12-12 06:48.

So Volvo now goes for visualized, up-stirring scare tactics. I wonder what made them buy these ads. These are simply disgusting.

****************************
The new blue blog that's red.

Submitted by Totto on Wed, 2007-12-12 07:52.

bad concept, bad copy

"They're proof that miracles happen and that life" - explain this you weed smoking copywriter.

Submitted by juliangray on Wed, 2007-12-12 09:24.

Agree and two of the campaing have religious messages. Heaven? Miracle of life?

Dear god, and i was thinking about buying a volvo.

Submitted by dr.look on Wed, 2007-12-12 09:25.

oh no!

Submitted by Luz Valdez on Wed, 2007-12-12 10:03.

Looks too burdensome for some black nicotined gums ... even more burdensome to a wanabe's oversized rotting shoes.

Submitted by monicamexico on Wed, 2007-12-12 10:40.

Bad ads. Volvo would never use scare tactics.

Submitted by sold on Wed, 2007-12-12 13:10.

i feel sorry for euro rscg around the world... the criterious of the team is getting down... i wish they fix this soon and back to good times.

Submitted by teenie on Wed, 2007-12-12 17:07.

The copy is painful. You can't say "it goes without saying" and then come out and say it!

Is this a real ad or a student ad?!

Submitted by adsgogo on Thu, 2007-12-13 01:00.

every sentence reads like an independent statement, like it should be spaced out..cant picture what magazine in Namerica Volovo would put this in

Submitted by Albondiga on Thu, 2007-12-13 05:12.

Sorry everyobne but I like these. I think that the message is really powerful.

Submitted by supersupergirl on Thu, 2007-12-13 05:23.

i think these are simply terrible. Not expected from a brand like volvo. Definately not after the safety pin..

Submitted by Jonny Lonestar on Thu, 2007-12-13 12:55.

You love your baby! buy a volvo!

You love your dog! buy some milk!

Jesus loves you! buy some kitschy anamatronic reindeer!

Submitted by Kloz on Fri, 2007-12-14 08:15.

Hehehe, rada parah copynya. =)

gmint7's picture
Submitted by gmint7 on Tue, 2007-12-18 16:52.

:::J:::
Volvo has always been focussing on safety

I like the copy
I think its the right side picture that spoils all... it is not relevant..
I never seen a toasted baby in a car crash.

i will use ..maybe broken baby related stuffs, like a broken MILK BOTTLE .. maybe.. same pic but he is all charred and smoky... XD

Submitted by Shaundannyboy on Tue, 2008-02-19 09:47.

S&D

my partner and i have just been given a live brief on volvo from AMVBBDO and if that was the work i was producing i would not turn up to present it!

OMG its Terrible! Are these ads really?