It's why you leave your car in the driveway but tuck your children in at night.
It goes without saying, children are precious. They're proof that miracles happen and that life, no matter how small, is meant to be cherished. That's why Volvo builds the safest cars available. Because we value people. Especially the smallest ones.
Advertising Agency: Euro RSCG, Chicago, USA
Creative Directors: Steffan Postaer, Blake Ebel
Art Director: Simon Kao
Copywriter: Merrideth Kalil
Illustrator: Giannini Imaging
Photographer: Chris Katahara, Jupiter Images
Published: July 2007