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Car

Agency: 
Published/Aired: 
April 2014
Description: 

Before you are aware of the danger, your Volvo is already braking.
Volvo V40 with automatic braking system.

Advertising Agency: BBDO, Belgium
Creative Directors: Arnaud Pitz, Sebastien De Valck
Art Director: Cristina Gesulfo
Copywriter: Vincent De Roose
Head of design: Eric Leurquin
Account Director: Wouter Van den Herreweghen
Illustrator: Bruno Vergauwen

Comments (14)

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Highest Rated

Lisbon freak's picture
Lisbon freak
Activity Score 494

This is totally new and beautiful.

feysal's picture
feysal
Activity Score 2565

it is different in execution, also a bit clever

groovy baby!

patUDAY's picture
patUDAY
Activity Score 436

Nice ad. Clever execution. Liked.

UDAYpatwardhan@+91 22 98206 54722

fadirahhal's picture
fadirahhal
Activity Score 235

Is it published?

patUDAY's picture
patUDAY
Activity Score 436

One ad is/was enough. Second and third is forceful, just to say three ad campaign. I think.

UDAYpatwardhan@+91 22 98206 54722

sacrilegend's picture
sacrilegend
Activity Score 3392

Well said.

GrumpyArtDirector's picture
GrumpyArtDirector
Activity Score 858

"Your Volvo is already BREAKING"? Watch for typos, sometimes they can be devastating...

Justin Turco's picture
Justin Turco
Activity Score 182

When you're referencing vehicles, it's "braking"

ivan's picture
ivan

The ad is correct. I made the embarassing typo.

Zhi0729's picture
Zhi0729
Activity Score 2

Why can't I see the big picture?

植丹红

hillmarky's picture
hillmarky
Activity Score 90

Most of all these braking system/lane assist/rear view mirror car ads are obviously scams. Car companies don't invest this much money into promoting copy points via full campaigns.

morse's picture
morse
Activity Score 17397

Nice ads.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
Activity Score 44095

Solid set of ads.

NY Belfry's picture
NY Belfry
Activity Score 1045

I'm not feeling these.

Lisbon freak's picture
Lisbon freak
Activity Score 494

This is totally new and beautiful.

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