Volvo: Car

Before you are aware of the danger, your Volvo is already braking.
Volvo V40 with automatic braking system.

Advertising Agency: BBDO, Belgium
Creative Directors: Arnaud Pitz, Sebastien De Valck
Art Director: Cristina Gesulfo
Copywriter: Vincent De Roose
Head of design: Eric Leurquin
Account Director: Wouter Van den Herreweghen
Illustrator: Bruno Vergauwen

14 comments

feysal's picture
feysal
2548 pencils

it is different in execution, also a bit clever

groovy baby!

patUDAY's picture
patUDAY
436 pencils

Nice ad. Clever execution. Liked.

UDAYpatwardhan@+91 22 98206 54722

fadirahhal's picture
fadirahhal
235 pencils

Is it published?

patUDAY's picture
patUDAY
436 pencils

One ad is/was enough. Second and third is forceful, just to say three ad campaign. I think.

UDAYpatwardhan@+91 22 98206 54722

sacrilegend's picture
sacrilegend
2348 pencils

Well said.

GrumpyArtDirector's picture
GrumpyArtDirector
862 pencils

"Your Volvo is already BREAKING"? Watch for typos, sometimes they can be devastating...

Justin Turco's picture
Justin Turco
182 pencils

When you're referencing vehicles, it's "braking"

ivan's picture
ivan

The ad is correct. I made the embarassing typo.

Ivan Raszl, admin of AotW

Zhi0729's picture
Zhi0729
2 pencils

Why can't I see the big picture?

植丹红

hillmarky's picture
hillmarky
92 pencils

Most of all these braking system/lane assist/rear view mirror car ads are obviously scams. Car companies don't invest this much money into promoting copy points via full campaigns.

morse's picture
morse
16530 pencils

Nice ads.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
34099 pencils

Solid set of ads.

NY Belfry's picture
NY Belfry
1045 pencils

I'm not feeling these.

Lisbon freak's picture
Lisbon freak
473 pencils

This is totally new and beautiful.

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