Volvo Australia: On your mark
We wish all the aussie athletes a successful olympics.
Advertising Agency: Euro RSCG Australia
Creative Director: Rowan Dean
Art Director: Alex Evangelinidis
Copywriter: Alex Tagaroulias
Photographer: Skeet Booth
Retoucher: Antony McDonald
Published: August 2008


8 Comments
maybe that was their problem, they were running backwards.
Exactly my thought.
...
http://alvinpck.deviantart.com/gallery/
lool… nice one.
They meant it to be a car acceleration pedal...
It's like: “With Volvo you don’t need to run… you just get laid”
quite old approach to print, but visual seduction as i see here still impress me. simple.
Good. If it was 1990.
Hey that could also be the BRAKE pedal.. fat lot of good it will do the athlete
Strike two stones with one bird
uhhh..
another one of these ads where the brands have to be kept out -- like when's the last time you saw a REAL athlete wearing non-branded shoes?
1. hey..hey..stop...do not run....
2. this is new style running...u should more practice