Volvo Australia: On your mark

We wish all the aussie athletes a successful olympics.

Advertising Agency: Euro RSCG Australia
Creative Director: Rowan Dean
Art Director: Alex Evangelinidis
Copywriter: Alex Tagaroulias
Photographer: Skeet Booth
Retoucher: Antony McDonald
Published: August 2008

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sloppy4's picture
1496 pencils

maybe that was their problem, they were running backwards.

alvinpck's picture
1467 pencils
LeeMoh's picture
424 pencils

lool… nice one.

They meant it to be a car acceleration pedal...

It's like: “With Volvo you don’t need to run… you just get laid”

volumen's picture
330 pencils

quite old approach to print, but visual seduction as i see here still impress me. simple.

Whitefang's picture
509 pencils

Good. If it was 1990.

Brema's picture
192 pencils

Hey that could also be the BRAKE pedal.. fat lot of good it will do the athlete

Strike two stones with one bird

pscs's picture
440 pencils


another one of these ads where the brands have to be kept out -- like when's the last time you saw a REAL athlete wearing non-branded shoes?

syammydhif's picture
4 pencils

1. not run....
2. this is new style running...u should more practice

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