Ever wonder why ambulances have sirens but tow trucks don't?
Simply put, it's because life is very fragile. And unlike cars, people are living beings. Worthy of sirens and urgency. So Volvo builds the safest cars available. Because cars are replaceable, but people are not.
Advertising Agency: Euro RSCG, Chicago, USA
Creative Directors: Steffan Postaer, Blake Ebel
Art Director: Simon Kao
Copywriter: Merrideth Kalil
Illustrator: Giannini Imaging
Photographer: Chris Katahara, Jupiter Images
Published: July 2007