November 2016

Print advertisment created by Ogilvy, United Arab Emirates for Volvo, within the category: Automotive.

Invented by Volvo in 1959. In fashion ever since.
The three-point safety belt. Worn in the '00s with celebrity shades.
Fifty years ago Volvo engineer Nils Bohlin designed a classic to wear with everything - the three-point safety belt.
Find out more:

Advertising Agency: Memac Ogilvy & Mather, Dubai, UAE
Executive Creative Director: Till Hohmann
Creative Directors: Preethi Mariappan, Ramzi Moutran
Senior Art Director: Satyen Adhikari
Copywriter: Melanie Clancy
Senior Graphic Designer: Tamzin Hoets
Interactive Art Director: Rafael Guida
Web developers: Muhammad Baqir, Mohammed Sayeed
Senior Account Manager: Sarah Friswell
Senior Account Executive: Domenico Gambino
PR Account Executive: Rana Awad
Production House: Arabian Eye
Photographer: Charney Magri
Producer: Pooja Belani
Assistant: Kissanth Srikanth
Make up and hair: Kat Sumners
Stylist: Mandi Kingsbury
Retoucher: Jean-Paul van der Mescht
Senior Art Director: Mel Harvey
Junior Art Director: Zeina Sharaf

Comments (4)

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everartz's picture
Activity Score 7609

love the series!

| everartz |

shahidali's picture
Activity Score 4069

why all women in the whole series?


ek kanya's picture
ek kanya
Activity Score 814

why not all women?

also I have read this kind of headline before. cant place the ad.

am an advertising junkie | read my flog at

Dzsoi's picture
Activity Score 8512

Jolly good!

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