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1970's

Agency: 
Published/Aired: 
November 2016
Description: 

Invented by Volvo in 1959. In fashion ever since.
The three-point safety belt. Worn in the '70s with the maxi dress.
Fifty years ago Volvo engineer Nils Bohlin designed a classic to wear with everything - the three-point safety belt.
Find out more: www.safeandstyle.com

Advertising Agency: Memac Ogilvy & Mather, Dubai, UAE
Executive Creative Director: Till Hohmann
Creative Directors: Preethi Mariappan, Ramzi Moutran
Senior Art Director: Satyen Adhikari
Copywriter: Melanie Clancy
Senior Graphic Designer: Tamzin Hoets
Interactive Art Director: Rafael Guida
Web developers: Muhammad Baqir, Mohammed Sayeed
Senior Account Manager: Sarah Friswell
Senior Account Executive: Domenico Gambino
PR Account Executive: Rana Awad
Production House: Arabian Eye
Photographer: Charney Magri
Producer: Pooja Belani
Assistant: Kissanth Srikanth
Make up and hair: Kat Sumners
Stylist: Mandi Kingsbury
Retoucher: Jean-Paul van der Mescht
Senior Art Director: Mel Harvey
Junior Art Director: Zeina Sharaf

Comments (2)

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Highest Rated

mikeelrapido's picture
mikeelrapido
Activity Score 1929

Great style.

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alexander_bickov's picture
alexander_bickov
Activity Score 3279

Lovely photography work

mikeelrapido's picture
mikeelrapido
Activity Score 1929

Great style.

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