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1960's

Agency: 
Published/Aired: 
November 2016
Description: 

Invented by Volvo in 1959. In fashion ever since.
The three-point safety belt. Worn in the '60s with the mini skirt.
Fifty years ago Volvo engineer Nils Bohlin designed a classic to wear with everything - the three-point safety belt.
Find out more: www.safeandstyle.com

Advertising Agency: Memac Ogilvy & Mather, Dubai, UAE
Executive Creative Director: Till Hohmann
Creative Directors: Preethi Mariappan, Ramzi Moutran
Senior Art Director: Satyen Adhikari
Copywriter: Melanie Clancy
Senior Graphic Designer: Tamzin Hoets
Interactive Art Director: Rafael Guida
Web developers: Muhammad Baqir, Mohammed Sayeed
Senior Account Manager: Sarah Friswell
Senior Account Executive: Domenico Gambino
PR Account Executive: Rana Awad
Production House: Arabian Eye
Photographer: Charney Magri
Producer: Pooja Belani
Assistant: Kissanth Srikanth
Make up and hair: Kat Sumners
Stylist: Mandi Kingsbury
Retoucher: Jean-Paul van der Mescht
Senior Art Director: Mel Harvey
Junior Art Director: Zeina Sharaf

Comments (9)

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Highest Rated

creative.vibes's picture
creative.vibes
Activity Score 86

i love the styling....nice

Hibon's picture
Hibon
Activity Score 3736

I dont get this....but i love the car :-)

Simple ideas are the best !

xcreativity's picture
xcreativity
Activity Score 2374

I think the connection between the copy and the picture is very superficial. sorry

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Pacific Blue's picture
Pacific Blue
Activity Score 335

What's the "Massimo Dutti" logo doing there?

mikeelrapido's picture
mikeelrapido
Activity Score 1929

Nice!

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Spoonfeederxxx's picture
Spoonfeederxxx
Activity Score 641

I think the headline could have been more conceptual...

bknowlden's picture
bknowlden
Activity Score 3647

Anytime there are more then 3 executions, with RARE exception, the work is mediocre at best.

crazy trayzee's picture
crazy trayzee
Activity Score 28

is this an ad for volvo or massimo dutti?

kgeiger's picture
kgeiger
Activity Score 7287

As a series these adverts work well together.

creative.vibes's picture
creative.vibes
Activity Score 86

i love the styling....nice

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