Volvic Touch of Fruit: Strata

Filtered through volcanic rock with a touch of fruit.

Advertising Agency: Chemistry, Ireland
Creative Director: Mike Garner
Art Director: Nicole Sykes
Copywriter: Anne Fleming
Photographer: Michael Collier
Retouching: Ray Fadden
Published: May 2008


krautland's picture
3216 pencils

I feel like a film critic who's just seen a film full of groin kicks and fat momma jokes.
I know the highbrow mind in me shouldn't like this, that this could have pushed in tons of other directions, that it could have taken more risks as opposed to stick to what's known to work but that's exactly the crux. it just works.

which is why I kind of like this. yeah, to turn the tables on bottled water a bit.
I hope this was an outdoor ad.

fen1x's picture
471 pencils

its outdoor one and looks quite nice.
But I think that people dont see this citrus lines inside.

PaMcHugh's picture
42 pencils

Patrick McHugh Advertising Photographer

Great ad, I saw the citrus colors pretty snappy. It is a simple concept that explains the product quickly. Good one.

Guest's picture

great ad!

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