Filtered through volcanic rock with a touch of fruit.
Advertising Agency: Chemistry, Ireland
Creative Director: Mike Garner
Art Director: Nicole Sykes
Copywriter: Anne Fleming
Photographer: Michael Collier
Retouching: Ray Fadden
Published: May 2008
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4 Comments
I feel like a film critic who's just seen a film full of groin kicks and fat momma jokes.
I know the highbrow mind in me shouldn't like this, that this could have pushed in tons of other directions, that it could have taken more risks as opposed to stick to what's known to work but that's exactly the crux. it just works.
which is why I kind of like this. yeah, to turn the tables on bottled water a bit.
I hope this was an outdoor ad.
its outdoor one and looks quite nice.
But I think that people dont see this citrus lines inside.
Patrick McHugh Advertising Photographer
http://patrickmchugh.com/portfolio2/portfolio2.html
Great ad, I saw the citrus colors pretty snappy. It is a simple concept that explains the product quickly. Good one.
Patrick McHugh Advertising Photographer
http://patrickmchugh.com/portfolio2/portfolio2.html
great ad!