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luispiter's picture
2756 pencils

woowwww increible.. nice

kleenex's picture
26231 pencils

I like it.

Thoran's picture
14 pencils

So this is water that dehydrates you...?
I drink water to hydrate.
poor execution.

Billoughsby's picture
5091 pencils

I see your point.

Reading left to right, this ad actually says "We hydrate you" or "Hydrate and refresh". I think the built-in problem with the series lies in the fact that the hydrated whole fruit is so much more visually imposing than the dried fruit that it makes most people start on the right and read the ad backwards, i.e. right to left. Also, people naturally think of the whole fruit as the starting point, not the dried fruit.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

daloprete's picture
50 pencils

usually when we talk about getting into shape, we talk about weight loss. So i see a problem with the idea...

xalix's picture
4 pencils

very bad advertise for a water advertise

suresh90's picture
620 pencils

Nice :)

Sdb's picture
1364 pencils

The confusion is still there!

xburguer's picture
9 pencils

Very nice

shahidali's picture
4063 pencils

'Getting in shape' has been associated so much with weight loss that, in my mind, this visual is not making any meaning.


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