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Published/Aired: 
January 2011
16178
Description: 

Print advertisment created by Y&R, Germany for Volvic, within the category: Non-Alcoholic Drinks.

Get in shape with Volvic

Advertising Agency: Young & Rubicam, Berlin, Germany
Executive Creative Director: Jan Leube
Art Director: Juliana Paracencio
Copywriter: Leonardo Assad
Photographer: Mat Neidhardt
Account manager: Lennart Wittgen

Comments (10)

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Highest Rated

suresh90's picture
suresh90
Activity Score 620

Nice :)

luispiter's picture
luispiter
Activity Score 2756

woowwww increible.. nice

kleenex's picture
kleenex
Activity Score 48522

I like it.

Thoran's picture
Thoran
Activity Score 14

So this is water that dehydrates you...?
I drink water to hydrate.
poor execution.

Billoughsby's picture
Billoughsby
Activity Score 5142

I see your point.

Reading left to right, this ad actually says "We hydrate you" or "Hydrate and refresh". I think the built-in problem with the series lies in the fact that the hydrated whole fruit is so much more visually imposing than the dried fruit that it makes most people start on the right and read the ad backwards, i.e. right to left. Also, people naturally think of the whole fruit as the starting point, not the dried fruit.

That's it.

daloprete's picture
daloprete
Activity Score 50

usually when we talk about getting into shape, we talk about weight loss. So i see a problem with the idea...

xalix's picture
xalix
Activity Score 4

very bad advertise for a water advertise

suresh90's picture
suresh90
Activity Score 620

Nice :)

Sdb's picture
Sdb
Activity Score 1362

The confusion is still there!

xburguer's picture
xburguer
Activity Score 9

Very nice

shahidali's picture
shahidali
Activity Score 4069

'Getting in shape' has been associated so much with weight loss that, in my mind, this visual is not making any meaning.

shahid

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