Volvia: Piano

The right car. The right insurance. Less of a problem.

Advertising Agency: Jerlov, Gothenburg, Sweden
Creative Director: Patrik Spång
Art Director: Icka Samrin, Fredrik Ganslandt
Copywriter: Patrik Spång
Photographer: Magnus Pajnert

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simon.gross's picture
541 pencils

This idea was used for Weru Soundproof Windows. http://adsoftheworld.com/media/print/weru_soundproof_windows_fire

LeeHarvey's picture
3045 pencils

You've got a point there Simon. And the Weru one makes more sense.

Tspot's picture
240 pencils

Alright idea, poor photoshopping.

corporal_hicks's picture
365 pencils

Execution could be improved, wipe out those blurry falling effect, it would look better.

morse's picture
15590 pencils

It's a decent idea.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Marlus Lau's picture
Marlus Lau
1806 pencils

Bad execution, indeed.

whatthefudge's picture
1268 pencils

A midget piano? Worst photoshop ever.

luispiter's picture
2756 pencils

ajajaja i like it..

Roger Keynes's picture
Roger Keynes
5498 pencils

Like this.
Headline's a tad overdone though.
Lose 'The Right Car'.

Will Think for Salary

manumartin5's picture
1202 pencils

I feel it can be nicely done on different shoot.!

shahidali's picture
4063 pencils

Problem started with photography. Shutter speed was not fast enough to escape the swish of the falling object. Photoshop should have taken care of it but missed it. Or may be, possibly, they opted for it intentionally!! Average idea with weak execution. Most importantly doesn't do justice to the brand.


Cheerriiee's picture
952 pencils

That piano dont scare a bird! bad execution!

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