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6 comments

whitespace's picture
whitespace
1953 pencils

hmm?

Aircons with IQ... Aircons becoming mountains...

what's the link?

whitespace's picture
whitespace
1953 pencils

yeah... comparing to the other two, this execution is less direct. I'm just saying that there is no correlation between the line and the visual.

or maybe i don't have the IQ that they stated in the copy.

heh.

Ainadaliel's picture
Ainadaliel
271 pencils

Ack! Okay this looks really horrible.

Mo's picture
Mo
648 pencils

Why ACs with IQ? Even before they go to Copies or Co-incidence argue stage, I want to know what IQ has to do with these visuals? Aren't they saying something and showing something else?
And I don't believe someone can copy a campaign page by page , when anyone can look at all the ads from around the world anytime. I want to belive these were co-incidences.
If an idea is based on visual puns and you donno what has been done before, the chances are high to produce a similar ad that's been done. :-|

Mo's picture
Mo
648 pencils

Guest, I agree with you. You didn't get my point though. I said that they better not be copied. If they are copies it's really bad. But hope you know that a similar Ad for the famous VW with a pregnant woman won some big awards here in us AND the same execution for another car won a big award in the europe ( sorry I can't exactly remember the brand and the awards ). I mean it's hard to believe that people will carbon-copy ads and will submit it infront the global viewers. One has to be really stupid to do so! I am not sympathised with copycats, no one is.
And sorry for my shallow comment guest(?), I will try my best to catch up with you.

buy by bye's picture
buy by bye
544 pencils

looks like they are flying, or fallen off a plane

this ad sux

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