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Published/Aired: 
April 2009
Description: 

Take control again.

Advertising Agency: SAATCHI & SAATCHI, Amsterdam, The Netherlands, SAATCHI & SAATCHI SIMKO, Geneva, Switzerland
Executive Creative Directors: John Pallant, Roger Kennedy, Dereck Green, Jean-François Fournon
Creative Director: Magnus Olsson
Art Director: Alexandre Lagoet
Copywriter: Rick Coolegem
Photographer: Erwin Olaf
Post production: Magic Group Amsterdam
Art Buyer: Tania Retchisky
Account Supervisors: Stephanie Rupp, Carolyn Dateo
Advertiser's Supervisor: Philippe Zell

Comments (17)

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Highest Rated

alausa's picture
alausa
Activity Score 1420

Beaut.

bknowlden's picture
bknowlden
Activity Score 3647

Wow, Very cool.

everartz's picture
everartz
Activity Score 7609

indeed this is cool, well done

| Everartz |

Guest's picture
Guest

Still alright...

just write's picture
just write
Activity Score 653

it's very cool....amazing photography...

just write's picture
just write
Activity Score 653

it's very cool....amazing photography...

Adaddicted's picture
Adaddicted
Activity Score 3435

... and the credit goes to Erwin and Alex ; )

withalltherespects

Emran Hayat's picture
Emran Hayat
Activity Score 832

nice execution good work

Creativity is a natural extension of our enthusiasm

Guest's picture
Guest

But there is something wrong with the hand on the floor. It looks thick unnaturally.

Davosk's picture
Davosk
Activity Score 4815

Beautiful.

mpared's picture
mpared
Activity Score 562

10 out of 10 well done

uncletui's picture
uncletui
Activity Score 65

good photography and retouch

Jon-Paul Mountford's picture
Jon-Paul Mountford
Activity Score 890

Beautiful.
actually makes sense with product.
And marvelous exicution

shahidali's picture
shahidali
Activity Score 4069

great art direction and each and every element of this piece is fantastic!

shahid

Guest's picture
Guest

Usually the puppets are manouvred from the top. Although in this case the puppet manouvres itself better would have been to have it corrected in a vertical way. A pity because the photograph is at the top

Muneer Bhatti's picture
Muneer Bhatti
Activity Score 146

fantastic art direction i love it.

michelangelo's picture
michelangelo
Activity Score 660

perfect

alausa's picture
alausa
Activity Score 1420

Beaut.

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